The funny Amazon Ads commercial it’s about envy
The Anomaly agency has been in charge of the advertising campaign
The Amazon Ads commercial tells us the benefits of Amazon’s advertising platform.
Amazon Ads are the electronic giant’s tool to monetize its platform through sponsored ads on it. And Amazon is one of the most used search engines behind Google and it is something that the company created by Jeff Bezos wants to take full advantage of.
To publicize their advertising platform, they have launched this fun campaign that puts us in the shoes of a creative who they overtake when launching their idea for a campaign.
Amazon Ads Commercial
“Don’t get media envy, get Amazon Ads” is the title of the Amazon Ads commercial created by agency Anomaly and produced by Magna Studios. It will be broadcast in the United States, United Kingdom, Canada, Germany, France, Italy, Spain and Mexico.
The campaign puts us in the shoes of a digital marketing professional who is excited about the launch of his campaign titled “Zang.” Just before sending it he is shocked to see how a very similar campaign titled Zing! is launched.
In his daily life, the protagonist will encounter the campaign. On Amazon Prime, at Amazon checkouts, at the gym and many more places.
According to Carly Zipp, global director of brand marketing at Amazon Ad: “This campaign connects with the human emotions that we all feel when confronted with a great campaign. It is an amalgamation of admiration, respect and a pinch of envy. Our goal is to help our clients to stop being envious of the campaigns of others and to create campaigns worthy of envy with Amazon Ads.”
For his part, Jeff Stamp, chief creative officer at Anomaly New York: “Last year the Amazon Ads team explored the ‘insight’ of hard work going down the drain because of poor media placement in a campaign. In This time we have opted for the perspective of an envious marketing professional. We have all at some point envied other people’s campaigns. With this campaign it seems like we are navel-gazing, which is something we should never really do, but in this case. “It’s helping us give a unique tone of voice to the Amazon Ads brand.”
