Absolut’s animated commercial: “It’s in our spirit”

Absolut’s animated commercial is a spectacular short titled “It’s in our spirit.”

In the telling advertising agency we love advertising campaigns carried out in animation. In its day we value the best animated commercials, pieces of tremendous quality that due to their condition are timeless.

We are aware that animation is not an easy resource for brands. It requires time, patience and precision, qualities that unfortunately are not distilled in a world where communication is consumed in fast food mode. But despite everything, real gems continue to arrive.

This is the case of the latest Absolut campaign, a spectacular animated short to encourage us to socialize again whenever possible.

Absolut’s animated ad titled “It’s in our spirit” is the brand’s new global campaign. It features social activist Tessa Thompson, musician MNEK, singer-songwriter Jolin Tsai and video game star Ricki Ortiz as protagonists.

It has been directed by Todd Mueller and Kylie Matulick and the animation is run by the Psyop agency, which has combined multiple styles of animation and live action.

According to Charl Bassil, Vice President of Marketing at Absolut: “We are a social brand by essence. We are in the business of bringing people together. We believe that the most amazing things happen when they meet in real life.”

Related: Best animated commercials

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