The Amazon Alexa commercial places us in Pompeii during the eruption of Vesuvius.
Amazon Alexa commercials and advertising campaigns are a constant in Amazon’s flagship product. From the American multinational they do not hesitate to put all the meat on the grill to provide us with epic stories where Alexa is the protagonist.
During the Super Bowl commercials they spare no expense and hire celebrities like Michael B. Jordan or Ellen Degeneres to star in their commercials. Now they have presented their latest advertising campaign and transport us to Pompeii during the eruption of Vesuvius.
“Pompeii” is the Amazon Alexa commercial in which he places us during the eruption of Vesuvius and the destruction of the city in 79 AD. In the action we see a modern day man surprised to be in Ancient Rome. Oblivious to all the chaos, he asks a Roman what year he’s in as he tries to dodge the rubble.
Shortly after, we see how Alexa answers from the kitchen of her house, where her daughter is doing her homework and the father scores a bit by answering her questions. When she asks him to tell her the name of the Volcano, the father returns to consult her assistant in a low voice.
The Amazon Alexa commercial demonstrates the capabilities of the voice assistant. This has become a very useful tool for consulting things. And that is the objective of the campaign, to show that Alexa is useful for any questions we have.
Amazon’s advertising campaign has been carried out by the Droga 5 agency. According to Shelley Smoler, executive creative director of the agency: “With Alexa you can access all human knowledge with the power of your voice. It allows you to have greater control and it transports you to places as if by magic. “
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