AmbientViral Advertising

The original Ambient Advertising from Nescafé to know new people: ‘Hello Bench’

‘Hello Bench’ is the new and original ambient advertising from Nescafé in Italy that allow you to meet new people.

We like the new advertising strategy from Nescafé in Italy.

Nos gusta la nueva estrategia publicitaria que Nescafé está desarrollando en Italia. Under the concept of meeting all together to start a conversation through coffee, the brand is creating ambient advertising actions in different areas of Italy like the fantastic #NextdoorHello a campaign in which they helped a community of neighbors to know each other better trough a coffe cup.

Now they want to encourage new encounters between strangers through a cup of Nescafé with ‘Hello Bench’, an original idea to meet new people when you are resting in a bank.

Ambient Advertising from Nescafé

According to the company: Creating new relationships it’s harder than you think, even when you are in the midst of hundreds of thousands of people. To do so, you need a spark, a new opportunity and, of course, a red mug.

That’s exactly what we did with The Nescafe Hello Bench during the Salone del Mobile in Milan: a bench that gets shorter when two people sit on it. Two sensors activate the bench and let two strangers get closer: an unexpected way to break the ice and start a conversation/connection. Once again, new connections are born with Nescafe.

A fun and original idea that ends with the slogan “Start a real connection”, that defines the ambient Advertising from Nescafé in Italy.


Via | Creative Criminals



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