The Apple commercial tells us about their commitment to privacy in their devices.

Apple is a company that has always taken privacy in its devices seriously. This has generated numerous problems with the authorities, such as the case of the San Bernardino shooting and how he denied the FBI to unblock the iphone from those responsible.

With each new iteration of its flagship products and new ways to unlock them, Apple adds a new layer of security to prevent someone else from unlocking your phone.

Apple’s funny commercial reminds us that the company takes the privacy and security of its users very seriously. “Privacy on iPhone – Private Side” they explain why people always seek privacy. Through very daily scenes they show us that the intrusion of people in our moments makes us feel uncomfortable.

A very clear announcement to explain a feature that many people do not take into account when deciding on a product.

Via | Criatura Creativa