Audi’s commercial for this 2022 warns us for all those who do not want to offer the German brand this year.
If there is a car brand that is relying on electric technology to change its brand image, it is Audi. The Germans, great engineers and car builders, are comfortable with the challenges offered by the transition that manufacturers are making towards electric cars.
This is how they let us know during 2021 with two ads starring emerging actors who can define a generation: Janelle Monáe starring in the Audi RS e-tron ad and actor Regé-Jean Page starring in the Audi Q4 ad. Now, Audi is preparing us for everything to come in 2022 with its new advertising campaign.
“Here’s to the future” is the title of the new Audi commercial in 2022. It follows the communicative path of the ads starring Janelle Monáe and Regé-Jean Page with a minimalist and sober staging. According to the brand in a statement: “2021 was a year of milestones, innovations and advancements. With 2022 on the horizon, we just want to say: get ready, we are just getting started.”
A complete declaration of intent from the German brand that wants to break into the premium gamma electric car market. To do this, it presents a whole series of new fully electric models at the forefront of design. All of them, yes, concepts that are about to arrive and that will mark the future of the company. Audi’s commercial shows that the future is an attitude. A positive, progressive and useful future.
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