The tactical campaign of Burger King and Call of Duty
The brand has launched a global campaign that will be broadcast in 39 countries
Burger King and CoD Modern Warfare collaborate to carry out a global campaign to mark the release of the game.
Call of Duty is, without a doubt, one of the most important games in the whole world. Every year around these dates a new installment is launched that is directly placed on the list of best-selling games of the year, along with FIFA.
Now, for the premiere of Call of Duty: Modern Warfare 2, sequel to one of the most acclaimed deliveries by the community; Burger King has taken the opportunity to launch a global campaign.
The Burger King campaign has been carried out by the David agency in New York. It will debut in more than 35 countries, as well as in 6,000 Burger King restaurants. The idea is simple: When you buy a Whopper that bears the “Call of Duty” brand, you can get an in-game skin bearing the “Burger Town” logo (a fictional restaurant that appears in the game and looks suspiciously like Burger King). In addition, during the duration of the campaign you can also double the experience points you get in the game.
Hey @CallofDutyFR, est-ce que ça dépasse les bornes ? pic.twitter.com/FsqQ7OeLoQ
— Burger King France (@BurgerKingFR) October 25, 2022
A @BurgerKing in Puerto Rico had the right idea.#mw2 | #ModernWarfare2 pic.twitter.com/fOMyp4ypC8
— Call Of Duty Modern Warfare 2 (@CODMW2022) October 24, 2022
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