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The tactical campaign of Burger King and Call of Duty

The brand has launched a global campaign that will be broadcast in 39 countries

Burger King y Call of Duty | Modern Warfare

Burger King and CoD Modern Warfare collaborate to carry out a global campaign to mark the release of the game.

Call of Duty is, without a doubt, one of the most important games in the whole world. Every year around these dates a new installment is launched that is directly placed on the list of best-selling games of the year, along with FIFA.

Now, for the premiere of Call of Duty: Modern Warfare 2, sequel to one of the most acclaimed deliveries by the community; Burger King has taken the opportunity to launch a global campaign.

The Burger King campaign has been carried out by the David agency in New York. It will debut in more than 35 countries, as well as in 6,000 Burger King restaurants. The idea is simple: When you buy a Whopper that bears the “Call of Duty” brand, you can get an in-game skin bearing the “Burger Town” logo (a fictional restaurant that appears in the game and looks suspiciously like Burger King). In addition, during the duration of the campaign you can also double the experience points you get in the game.

Burger King’s partnership with CoD Modern Warfare will include themed experiences in different countries. In Paris, consumers will be able to experience the “Kiosk of Duty” where they can play Modern Warfare II in Parisian restaurants. In South Africa night vision goggles will be offered to customers and many establishments will be decorated with elements from the game.

According to Iwo Zakowski, Senior Director of Global Brand Marketing at Burger King: “Many gamers are already customers of fast food restaurants, and by providing them with Call of Duty: Modern Warfare II rewards, we can meet them in their territories and take advantage of what that they are really passionate about in an authentic and innovative way.”

Watch | YouTube

 

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