The Burger King commercial is a tongue-in-cheek story about the will of the brand as opposed to that of the consumer.
If we had to name an iconic Burger King product, it would undoubtedly be the Whopper. The rival par excellence of the Big Mac and the two greatest exponents of American fast food. Both companies have dedicated huge amounts of money and time to advertise their products in all media: Billboards, classic campaigns and even strategies on Instagram.
But the consumer is capricious and is not always influenced by the brand. He experiments, tests, and decides. And from this process is born this advertising campaign carried out by Burger King.
“We Give Up” is the title of the Burger King commercial created by the Bartle Bogle Hegarty agency. A campaign that aims to publicize one of its most popular products and does so with an ironic look.
The piece is a journey through time that begins in the 1960s to the present. The protagonist goes through different periods in which we see how fashions and the atmosphere in the streets change, but there is always a common denominator: the huge publicity announcing the Whopper.
Thus, we see an evolution of the advertising campaigns that Burger King has been carrying out for its flagship product. We see how the protagonist is bombarded by brand advertising and how he enters a Burger King restaurant. Logic tells us that he will order a Whopper but no, in the end he ends up asking for a “Chicken Royale”, another of the brand’s most popular products.
With the final message of “We Give Up” the brand surrenders to the evidence and decides to advertise this product against the Whopper.
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