Coca-Cola’s Christmas Commercial: “The Letter”

Coca-Cola’s emotional Christmas commercial celebrates 100 years of the brand’s Christmas ads.

When we talk about Christmas commercials, Coca-Cola certainly comes to mind. Not in vain he has been making announcements for these dates for 100 years and all of them have marked us in one way or another.

This year is especially difficult for brands. Encouraging family gatherings does not seem like the best of ideas and brands try to move without going into too much detail. We’ve seen it in the Amazon Christmas ad, and we see it in this one from Coca-Cola.

Coca-Cola’s Christmas commercial is titled “The Letter” and it presents us with a story full of adventure and love. The campaign has been carried out by the Wieden + Kennedy London agency and will be seen in more than 90 countries.

The love of a father to please his daughter kicks off the advertisement. He embarks on an exciting journey to deliver his daughter’s letter to Santa Claus. Shipwrecks, climbing, endless trips and a lot of imagination to get to deliver the letter. We let you discover the ending of the emotional announcement for yourself, which reads under the slogan “This Christmas, the best gift is you.”

Coca-Cola’s Christmas ad was directed by Taika Waititi, winner of an Oscar for the movie “JoJo Rabbit.” According to Ángela Gómez Gil-Ortega, Brand Manager of the Coca-Cola brand in Spain: “Coca-Cola’s relationship with Christmas is special and we are very proud of the historical legacy that the brand has left us at this time.”

Related: Best Coca-Cola commercials of the decade

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