Cook this page by Ikea is a great initiative to help you cook. Through posters with instructions to put everything in the oven.

We like IKEA initiatives in marketing and advertising in different countries. The Swedish brand gives creative agencies total freedom to carry out creative and original marketing actions.

This is the case of the last action in Toronto. Cook this page by Ikea wants to help us cook new products in a different way. A great idea translated in a very visual posters where we can place the products and then put them in the oven.

Cook this page by Ikea are a series of recipes that carry exact instructions and proportions printed. With this – and Ikea products, of course – we will be able to make Salmon Fillets, Ravioli with Meatballs or Prawns with Garlic and olives.

The poster is made of vegetable paper that, once the ingredients are placed, you can put in the oven to cook it. A good initiative of Ikea that promoted during its events of kitchen in its establishments.

Via | Criatura Creativa