Marketing

Doritos’ “Triangle Tracker” engaged 4 million people on social media. When it comes to brainstorming ad strategies for TikTok, SnapChat, and the new social media, creatives have a blank canvas to paint. More and more brands dare to carry out…

“The Calm” is the title of the new BMW shortfilm where we will see an electric car chase. The advent of electric cars is giving automotive companies an opportunity to redo their corporate image. Brands like Volkswagen, involved in the…

Dubai’s Kinokuniya Bookstore represents how many books we could read with the time we spend on social media. Great advertising campaigns are universal. It does not matter the sector, the product or the country that, when an advertising campaign is…

Heineken’s campaign is part of the #workresponsibly campaign to make the population aware of the weather. Heineken has launched a new piece within its #workresponsibly campaign. This initiative was started with the aim of raising awareness that those who spend…

“A second of happiness” is the title of the McDonald’s Delivery campaign that captures real images. In recent years home delivery has hit a boom to which all companies have ended up climbing. The rise of apps such as Glovo…

The collaborative collection of Netflix and Lacoste combines the famous crocodile with some of the themes of the Netflix series. The popular fashion brand Lacoste has been launching collaborative collections with other brands for a long time. He started with…

How we can improve our productivity with artificial intelligence. Ten websites and extensions. Artificial intelligence is undoubtedly being the great protagonist of this 2023. One of its champions is the popular ChatGPT platform that was launched on November 30, 2022…

“Ketchup Fraud” is the title of the Heinz campaign that takes advantage of the fraud that some restaurants carry out when serving ketchup. In advertising, it is as important to have an original idea as it is to know how…

The new Pepsi logo recovers the essence of the brand from the 80s. Pepsi celebrates 125 years. Little did pharmaceutical chemist Caleb Davis Bradham think when he sold his drink in New Bern, North Carolina, which 125 years later would…

Heinz and Absolut partner to launch a new sauce that pays homage to Vodka’s historic advertising campaign. Heinz and Absolut, undoubtedly two iconic brands when it comes to advertising. The popular brand of sauces has been one of the most…

Las leyes suizas obligarán a la mítica marca a modificar el logotipo para eliminar el mítico monte Cervino de su packaging. Brand and packaging lovers are mixed up these days. The reason? One of the most recognizable packaging in the…

“Foodtruck Billboard”, McDonald’s has turned a billboard into a Food Truck to present its new hamburger. Outdoor advertising is usually a good outlet for many creatives. Although locations such as billboards, marquees or opis have been offering us great creative…

“Cultural Avatars” is an Orange initiative that is committed to the rise of the African community in gaming. Gaming is one of the main entertainment platforms in the world today. And it is that last year it billed close to…

Coca-Cola’s global campaign builds on the success of the 2021 rebrand to evolve its platform. In 2021, the Coca-Cola brand reformulated one of its products to launch the new Coca-Cola Zero Sugar. Remade from scratch, the brand launched a product…

Heinz encourages us to tip the restaurant so they can serve the popular brand of sauces. If there is a brand that stands out for its sense of humor, it is Heinz. The brand shows off its peculiar British humor…