Marketing

Siemens’ global campaign presents the new brand identity, an ambitious project that has been implemented for more than two years. Siemens is a German multinational that you surely know because it is present in our daily lives. It is a…

“The alphabet of breast cancer” is made in 3D to raise awareness among the youngest about this disease. Breast cancer is the most common among women. In Holland, for example, more than 17,000 women are diagnosed by only 100 men.…

The Playstation action made in Australia simulates a truck accident saved by Spider-Man. Playstation has released one of its most anticipated video games this October: Spiderman 2. The game has achieved a score of 90 on Metacritic and the press…

Carrefour denounces brands that engage in “Shrinkflation”, a fraudulent practice in which products come in less quantity. At some point, we have all realized the same thing. That product that we usually buy comes with less quantity. The change is…

“Rhythm & Bricks” is the musical genre of relaxing Lego songs that will help you disconnect from the routine. It is common for companies to diversify their lines of business to achieve new avenues of income and not depend on…

Historically, in the world of advertising and marketing, there have been two rival companies vying for leadership in their sector. The duality has been present in all areas, and the battle to win the favor of the consumer has led…

Dove’s campaign reinterprets great pictorial works with real women’s bodies. Dove is undoubtedly the brand that has been trying the longest and best to make real beauty representative in all media. Whether in the world of advertising, media or gaming,…

The Leboncoin platform has taken advantage of the ban on the circulation of scooters in Paris to carry out this original action. The circulation of scooters has been banned in Paris. The French city was a pioneer in 2018 in…

This week begins the Cannes Advertising Festival, the festival par excellence of advertising. For yet another year, the Cannes Advertising and Creativity Festival is once again the focus of attention in the advertising world. It is here where the prizes…

McDonald’s advert made with ChatGPT brings artificial intelligence to classic Burger King competition. In the world of advertising, historically there have been two brands that have competed with each other for market share. Coca-Cola and Pepsi, Adidas and Puma, Apple…

Doritos’ “Triangle Tracker” engaged 4 million people on social media. When it comes to brainstorming ad strategies for TikTok, SnapChat, and the new social media, creatives have a blank canvas to paint. More and more brands dare to carry out…

“The Calm” is the title of the new BMW shortfilm where we will see an electric car chase. The advent of electric cars is giving automotive companies an opportunity to redo their corporate image. Brands like Volkswagen, involved in the…

Dubai’s Kinokuniya Bookstore represents how many books we could read with the time we spend on social media. Great advertising campaigns are universal. It does not matter the sector, the product or the country that, when an advertising campaign is…

Heineken’s campaign is part of the #workresponsibly campaign to make the population aware of the weather. Heineken has launched a new piece within its #workresponsibly campaign. This initiative was started with the aim of raising awareness that those who spend…

“A second of happiness” is the title of the McDonald’s Delivery campaign that captures real images. In recent years home delivery has hit a boom to which all companies have ended up climbing. The rise of apps such as Glovo…