We review the graphic history of the World Cup logos since they were founded in 1930.
Football is without a doubt the most popular sport in the world. It is estimated that 3,500 million people practice it, practically half of the world’s population. A sport that reaches its zenith when the World Cup is held.
And it is that the audience of this event is estimated at more than 160 million people, reaching 900 million on the day of the final. A milestone only comparable to the audience of the Olympic Games and candy for brands that don’t hesitate to wear their best clothes to reach their target audience.
Despite the fact that the World Cup has gone global, many of us still have memories of a time full of nostalgia. Today we are going to take a look at the past and see how the World Cup logos have evolved since 1930.
The first twenty years
The first four editions of the World Cup (which encompasses from 1930 to 1950) advertising posters were created. The graphic artists of the time made a poster that was later reproduced in newspapers and magazines.
Logos arrive in the 50s
Starting in 1950, the FIFA (International Federation of Association Football) brand was created. The association sought to create a new logo for each edition. And it was at the World Cup in Switzerland, the cradle and school of graphic design, when a logo generated from the Swiss cross on a white ball was created. A constant, that of including characteristic elements of the organizing countries, which would be maintained in the following editions.
Minimalism arrives at the World Cup
With the arrival of the 2000s and the trend of minimalism, this style was imposed when creating the graphic image of the World Cup. For the World Cup in Korea and Japan, a logo was designed that has become a more unified visual identity, being the trend to follow in previous editions