General Motors commercial brings back Mike Myers and his Dr. Evil
The General Motors ad for the Super Bowl stars the famous Dr. Evil from Austin Powers.
Last year we were shocked by the ad war between General Motors and Audi for the Super Bowl. A crossroads of advertising campaigns that went viral and caught the attention of consumers. Therefore, this year it is of special interest to see what General Motors and Audi show us for the Super Bowl.
At the moment the first bell has been given by the BMW commercial for the Super Bowl. Starring Arnold Schwarzenegger and Salma Hayek, “Zeus&Hera” is turning heads. But it is seen that the return of classic characters is the trend this Super Bowl. General Motors has just launched its ad with the starring role of the famous Dr. Evil from Austin Powers.
“Dr. EV-il is Back For Good” is the title of the General Motors commercial for the Super Bowl. It’s a clever play on words between “Dr. EV-il” and the brand’s electric “EV” models. The General Motors campaign features Dr. Evil played by Mike Myers who must solve climate change before conquering the world again.
In this way, General Motors takes the opportunity to announce its new brand new electric models. The ad shows how evil characters have taken over GM headquarters in Detroit. Through ingenious phrases they provide us with data on the brand’s new electric models: GMC Hummer EV, Cadillac Lyriq, Chevy Silverado EV and a Cadillac prototype called InnerSpace.
According to Deborah Wahl, GM’s global marketing director: “The climate change message is aimed at younger buyers who are extremely motivated and it’s important to understand the connection to that.” When asked if these young people would understand the Austin Powers references, she said: “They’ve absorbed a tremendous amount of content from the ’80s and ’90s and are very aware of a lot of this stuff and of course it’s been in popular culture. Even if they don’t understand it, the story is pretty clear.”
Related | Best Super Bowl commercials of 2022
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