Getty Images campaign shows that history repeats itself

Getty Images’ new graphic campaign is titled “History Repeats” and shows that history repeats itself over the years.

The latest Getty Images campaign confirms what many think. That although the centuries pass, the causes and social protests succeed, nothing has changed. That we live in a society in which we believe that we are winning and in truth we are in a loop doing the same. And as if he were “The Engineer” of the Matrix, Getty Images confirms it for us.

History repeats. Those struggles for survival, equality and pride are the same as our ancestors lived. And he proves it by comparing historical photographs in time with current images.

The Getty Images campaign is titled “History Repeats” and has been created by Havas Munich agency. It is a series of comparative images of what we are living today with events that happened a century ago. Pandemics, the feminist struggle, natural disasters, political and religious extremism are the themes that can be seen in the different graphics of the campaign. On one side, the past event, in the present the current situation. A reflection that scares and forces us to rethink whether what we are fighting will have its echoes in the future.

“We wanted to show the power of these historic images and that these countless stories documented in the Getty Images archive have timeless value in our lives. Stories that life tells over and over again.” says Nicolas Becker, creative director of the agency.

One of the most striking graphics shows us a nurse looking at the camera in 1918 in the middle of the Spanish flu with a 2020 nurse protecting herself against the coronavirus. There are also other social demands that have barely changed from one century to the next, such as demonstrations in favor of equality or dozens of refugees jumping from a boat to reach port.

According to David Stanley, Marketing Director at Getty Images: “Getty Images is not only a platform for contemporary images, it is also home to one of the largest and oldest private archives in the world with access to over 130 million old images. From From historical images created in the early 19th century to more contemporary images from the 1990s, the archive houses a wealth of socially important photographs that, despite their age, remain as relevant as ever. “