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50 years of Hot Wheels Evolution

Hot Wheels turns 50 and we review all their designs throughout history.

Who has not ever had a Hot Wheels car? Who has not been playing hours with the famous loop or flying bridge? Few toys manage to evoke us to a specific time of our childhood. I remember how Santa Claus left me a capsule with which you could project with force any of your cars. I was hours and hours with that simple stroller. And that was Hot Wheels, they put the car, the limit was set by your imagination.

Well, the brand owned by Mattel turns 50 and does it in top form, overcoming the problems arising from the emergence of new technologies. Hot Wheels has understood, like Lego, that we have to adapt to the new times. They have been able to find their place creating video games, launching special editions with licenses such as Super Mario or Batman and collaborating with YouTubers to create impossible circuits.

But it has also been able to adapt to new forms of communication. We remember the viral campaign where you could exchange tweets for Hot Wheels cars, how they managed to make the Super Loop in real life or launched applications for Smartphone.

During these 50 years, Hot Wheels cars have been characterized by replicating the most famous cars in detail. Its striking colors, its unique style and the perfect details have been the hallmark of the American brand. Now, thanks to the video produced by Donut Media, we can see the evolution of Hot Wheels cars throughout the 50 years of history.

We will notice how trends, fashions and styles have changed and how, thanks to technology, they have been able to make better toys every time. A whole piece of history summarized in 2 minutes.

Via | LCC



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