Lacoste changes its cocodrile logo to feature endangered species in limited edition collection.

We like the new Lacoste proposal for this season. The French brand has launched a limited edition of its clothes changing the iconic cocodrile logo for other endangered species.

85 years old has the Lacoste logo embroidered on its clothes. An icon of the fashion’s world that has gone through generations, styles and trends. Now, for a good cause, they have decided to replace it with other animals.

In apartnership with IUCN Save Our Species, the French brand has put 10 logos of endagered animals from around the world for its limited polo shirts. The number of shirts (a total of 1,775 pieces) for each special logo, correspond to the number of animals left per endangered species.

The animal logos are: Anageda Island iguana (450), Sumatran tiger (350), the Saola (250); the California condor (231), the Cao-vit gibbon (150), the Kakapo parrot (157), the rhinoceros of the Sonde (67), Northern Lepilemur (50), the Batagur turtle of Burma (40), and the Gulf of California porpoise (30).

 

Via | Rappler