Maillot 45 is an special maillot that invites drivers to respect and protect cyclists.
In telling advertising agency we like bikes. Some are cyclists, others use it to move around the city. The weekend we went by the roads we have around Barcelona to enjoy this sport. And that is why we like all the initiatives of brands and companies to achieve a good coexistence between cyclists and drivers.
To celebrate World Bicycle Day, Genesis Insurance company has created “Maillot 45“, an advertising campaign that invites drivers to respect and protect cyclists. The Genesis maillot automatically alerts drivers to the presence of cyclists on the road. And it does it in two ways, a visual one with the signal of 45 km/h in the back of the maillot and another one throwing signals that are recognized by the detection systems of signals of the vehicle.
The campaign “Maillot 45” wants to make drivers aware of how to reduce their speed when approaching a group of cyclists, as the Traffic Department recommends. A good initiative of Genesis Insurance company to avoid accidents with the most vulnerable group on the roads, in 2017 there were more than 3,000 accidents related to cyclists.