Marketing
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Absolut redesigns its bottle since its launch in 1979
Absolut redesigns its iconic bottle, its biggest update since it was launched in 1979. The Absolut Vodka brand is undoubtedly one of the icons of our time. And his bottle an icon, at the height of the fame and knowledge…
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Coca-Cola in Space: 30 years since Coca-Cola launched into space
Coca-Cola in Space celebrates 30 years of the journey of its cans into space aboard the MIR. There are products that belong to popular culture. Coca-Cola is undoubtedly one of them. The legendary brand has achieved a milestone within the…
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Whiskas’ playlist on Spotify to calm the cats
Whiskas’ playlist on Spotify includes songs specially designed to soothe cats. Playlist-based advertising campaigns on Spotify are becoming a trend among brands. Marketing and advertising strategies on Spotify give very good results, clear are the examples of Barilla or McDonalds…
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The sound of Colgate: Can you capture optimism?
Colgate’s new sonic identity aims to capture optimism with “The Sound of Colgate” Sound corporate identities are an element that few brands exploit. They are able to last in memory, thus granting a new way of connecting with the consumer.…
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Who created the McDonald’s logo?
Who created the McDonald’s logo? We review the history and origin of the McDonald’s logo. If we talk about the yellow “M”, you will surely know what brand it is. That’s why the McDonald’s logo is one of the ten…
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#PrideSkill from P&G creates an easy way for search LGTBI professionals
The #PrideSkill movement launched by P&G wants to facilitate the search for LGTBI professionals by companies. P&G is one of the brands that always seek to reflect diversity in society. Dedicate efforts to promoting discussions that address different areas of…
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H&M creates an island in Animal Crossing with Maisie Williams as ambassador
H&M creates an island in Animal Crossing: The “H&M Looop Island” where you can interact with the brand and share opinions. To attract the new generations, it is clear that brands must innovate in their marketing strategies. Carrying out original…
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Pizza Hut boxes turn into a Pac-Man board
Now you can play Pac-Man with Pizza Hut boxes thanks to augmented reality. This is not the first time that Pizza Hut has used its boxes in an ingenious way. One of his most successful inventions was turning Pizza Hut…
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Hide Cadbury’s Eggs on Google with “Cadbury Worldwide Hide”
Cadbury’s original initiative allows us to virtually hide easter eggs on Google Maps with “Cadbury Worldwide Hide” Easter is lived differently in England. Easter Sunday is the most important day of Holy Week, the celebration after the 40 days of…
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Salla’s candidacy for the Olympic Games, the coldest town in Finland
Salla, the coldest town in Finland, presents its candidacy for the Olympics to raise awareness about climate change. At the telling advertising agency we love this type of advertising campaign. To promote the product they use the tools provided by…
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The new McDonald’s packaging with minimalist illustrations
McDonald’s new packaging modernizes its line with emotionally cheerful minimalist illustrations. If at the beginning of the year Burger King surprised everyone with a redesign of its brand and packaging, now it is the turn of its competition: McDonald’s. We…
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How Salvador Dalí created the Chupa Chups logo
We analyze the famous story of how Salvador Dalí created the Chupa Chups logo The Chupa Chups brand is undoubtedly one of the most recognized in the world. The Spanish company founded in 1950 by Enric Bernat is present on…
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Heinz labels made with people’s drawings: “Heinz Draw”
Heinz asked people to draw ketchup, and they have applied the result to their packaging with “Heinz Draw Ketchup” When we talked about Coca-Cola’s “Alphabet” campaign, we made reference to the fact that the multinational’s bottle is one of the…
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Spotify and Barilla playlist to cook your pasta: “Playlist Timer”
Spotify and Barilla playlists last between 9 and 11 minutes, the time it takes to make pasta al dente. There are many brands that use Spotify in their marketing and advertising strategy. The most popular music streaming platform allows for…
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Burger King’s new visual identity, a “sustainable” new logo
Burger King’s new visual identity is inspired by the logo that the brand had from 1969 to 1999. Burger King starts 2021 wanting to change. Already in 2020 he started a few small steps with a delirious campaign entitled “Cows…
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