McDonald’s Christmas commercial tells us the sweet story of Ellie and her reindeer.
The brands are slowly launching their Christmas campaigns. If last week we saw how the ads of John Lewis, Sainsbury’s or Ikea were launched, now it is McDonald’s turn with a magical animated story.
The McDonald’s Christmas commercial tells us the story of Ellie, a girl overflowing with imagination who only wants to play with her older sister. The teenager is not very predisposed, so Ellie has no choice but to look for chestnuts to have a good time.
That’s when sad, goes out to the garden. There he will meet the reindeer Archie and they will become very friends, playing and eating for hours. When Ellie realizes there is no food left, she asks her father to take her to McDonald’s to whom her older sister joins. That’s when McDonald’s Christmas commercial takes a turn and the animated characters turn to flesh and blood and we discover the truth: the reindeer Archie is, in fact, Ellie’s dog dressed in tutu and reindeer antlers.
A trip to the imagination of an 8-year-old girl who makes us participate in an active way revealing her surprising end. The #ReindeerReady campaign has been created by the agency Leo Burnett London, which has been with this creative concept for three years now. The brand will complete the campaign by developing a storybook and various augmented reality apps with its customers.
Via | Reason Why