“Inner Child” is McDonald’s Christmas commercial for 2020 that reminds us of the child in us.
The battle continues to see who makes the best commercial this Christmas. After Coca-Cola left the list very high with “The Letter” and that John Lewis and Sainsbury’s have not been able to reach for the moment, it is McDonald’s turn.
La multinacional americana ha lanzado su anuncio de Navidad para recordarnos el niño que llevamos dentro. Con “Inner Child” buscan el lado más sentimental del consumidor y que, a pesar de la situación tan complicada que estamos viviendo, el niño que llevamos dentro siempre nos acompañará.
The McDonald’s Christmas ad has been made by the Leo Burnett agency and released in the UK. It puts us in the shoes of Tom, an adolescent representative of the current trend. Isolated in his room and open to the world through the screen, whether it is streaming his games, watching Twitch or talking to his colleagues via group chat.
His mother tries to live these holidays as if Tom was still that little boy who got excited about everything. Your efforts to want to decorate the Christmas tree with it are in vain despite the fact that your inner child does. We see how Tom closes in on himself so as not to enjoy his mother’s jokes, which he has loved every year.
In the end, a visit to the restaurant is enough to open the door to that inner child and enjoy Christmas as a family again. Michelle Graham-Clare, McDonald’s UK Vice President of Marketing has been blunt: “I think this will be our best Christmas advert of all time.”
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