The Michelob Ultra advert for the Super Bowl does not skimp on celebrities with Messi, Dan Marino and Ted Laso.
When Messi began his journey through the United States by signing for Inter Miami, we all knew that sooner or later, American brands were going to raffle him off. It was enough to get to the Super Bowl to see Leo with other American celebrities.
It is the Michelob Ultra beer brand that has signed the Argentine star for its Super Bowl campaign. And he does it accompanied by one of the greatest legends in American football: Dan Marino. A fresh, fun campaign with a cameo by Ted Laso.
“Superior Beach” is the title of Michelob Ultra’s Super Bowl advert. A campaign that brings together two of the great legends of sport: Leo Messi and Dan Marino.
The advert places us on a paradisiacal beach and Messi ordering a Michelob Ultra at the beach bar. The barrel has run out and the Argentine star doesn’t care about waiting. Meanwhile he will take the opportunity to play a little game of soccer with other vacationers.
During the scene, we can see a cameo by Jason Sudeikis, best known for his role in Ted Laso and as Messi exchanging passes with Dan Marino. According to Ricardo Marqués, vice president of marketing at Michelob Ultra: “Having the best footballer of all time on stage at the Super Bowl is something that excites us incredibly. Messi needs no introduction. The power he has and the impact his arrival had Miami in the world of football makes it clear to us that it is now a cultural symbol.”
In this way Messi sets out to conquer the American public with his collaborations with American brands.