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A dancing Skeletor in the last Moneysupermarket Epic Ad

A dancing Skeletor boogies to ‘Fame’ in the last Moneysupermarket Epic Ad.

Epic, brilliant, tremendous, spectacular, hilarious or legendary are words that try to define the last Moneysupermarket epic ad.

You need to be very cool to put Skeletor, the arch-enemy of He-Man of Masters of the Universe, dancing in the rhythm of ‘Fama’ down the neighborhood and happy to have saved money in hiring insurance .

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Moneysupermaket is a UK insurance comparator that helps you save money on hiring different services so you can feel ‘epic’ when you go out on the street (according to them). And it is not the first time that it carries out an original advertising campaign, the last one was the #EpicDanceOff.

The latest Moneysupermarket epic ad shows Skeletor willing to leave his home after saving money by contracting with them. Breaking in the street starts to dance in the neighborhood to the rhythm of ‘Fama’ catching the attention of everyone who crosses it.

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Darren Bentley, marketing director at MoneySuperMarket, said the addition of the reaper-figure added a “fresh new perspective” to the Epic campaign:  “We thought it would be fun to subvert expectations of one of the best-known super villains from our childhoods and show that, no matter who you are, you’re bound to feel epic if you save money on your household bills.”

Web | Landing Campaign


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