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Nike advert to celebrate 50 years is directed by Spike Lee

Nike celebrates 50 years remembering the past and looking to the future

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Anuncio de Nike | 50 aniversario

The Nike advert celebrates the brand’s 50th anniversary with a piece directed by Spike Lee.

At Nike they are celebrating, and this 2022 marks the 50th anniversary of the brand’s birth. It may not seem like much next to great historical brands such as Coca-Cola, which has been with us for more than 100 years; but without a doubt, Nike has known how to build a solid and lasting brand reputation that has allowed it to evolve and adapt to the new times.

And it is that the history of Nike could not be explained without knowing its best advertising campaigns. The brand has been a benchmark changing the rules when it wanted and taking all its competitors with the changed step. Now, she celebrates 50 years and does it as she knows how, with a spectacular ad that combines past and future, directed by Spike Lee.

“Seen It All” is the title of Nike’s advert to commemorate its 50th anniversary. It has been directed by Spike Lee to highlight the role of the brand in promoting new generations of athletes.

Thus, we see a kind of dialectic battle between Spike Lee embodying Mars Blackmon from his movie “She’s Gotta Have It” (1986) and who is now the grandfather who tells war stories; and Indigo Hubbard-Shalk as Zimmie, the young woman who expects feats from the new generations.

Blackmon begins to reminisce to the rhythm of rap the great epic sports moments in the last 50 years. Starting with Steve Prefontaine, the first athlete signed by Nike and continuing with famous athletes such as Andre Agassi, Tiger Woods, Serena Williams, Megan Rapinoe or Kobe Bryant. For her part, Zimmie reminds her that she hasn’t seen anything yet. And he reviews with optimism and energy the new promises of world sport: Ja Morant, Naomi Osaka, Kylian Mbappé or the skaters Chen Ye and Rayssa Leal.

Nike’s advert is a tribute to these athletes, but also celebrates the legacy of the brand. And it is that in the end we reach the same conclusion as the protagonists. All of them have worn the brand’s sneakers, so the secret is in them.