Marketing

Pizza Hut boxes turn into a Pac-Man board

Cajas de Pizza Hut Pac-Man

Now you can play Pac-Man with Pizza Hut boxes thanks to augmented reality.

This is not the first time that Pizza Hut has used its boxes in an ingenious way. One of his most successful inventions was turning Pizza Hut boxes into a home theater player. Or transform her pizza boxes into a miniature basketball game.

Now, Pizza Hut has turned their boxes into a game board so they can play Pac-Man. The popular Pac-man video game can be played using Augmented Reality through your smartphone.

“Pizza Hut Arcade Pac-Man” is the title of the collaboration between Pizza Hut and Bandai Namco Entertainment. At the moment it can only be used in the United States; And to make it possible, simply scan the QR code on the sides of the boxes with your mobile to start playing, without the need to install any application.

The multinational has proposed a new positioning strategy and is betting on nostalgia marketing as a way to connect with consumers. According to the brand, throughout the year they will surprise with new innovations, recovering iconic pizzas and taking advantage of pop culture and entertainment.

According to Yutaka Fuse, Head of Licensing at Bandai Namco: “The design and creation of Pac-Man was inspired by the shape of a pizza with a slice removed. That makes this partnership so fitting for the Pac brand. -Man. Pac-Man games and Pizza Hut pizzas hold a special place in the memory of many people and we are excited to have the opportunity to create fun memories for a new generation of Pac-Man and Pizza Hut fans. through this collaboration.”

Watch | YouTube

 

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