Branding

Branding

KFC’s Image Redesign for its 50th Anniversary in South Africa

KFC celebrates 50 years in South Africa and celebrates it with an image redesign of its famous buckets by talented illustrator Yay Abe. While in the rest of the world KFC has dropped its slogan to borrow from other brands,…

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Branding

KFC uses those slogan of the competition during 48 hours

The KFC slogan remains unused, and that is why the brand has decided to use those of the competition. For 64 years, the KFC slogan was “It’s finger lickin ‘good”, a slogan they stopped using in August 2020 to show…

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Branding

Who created the Apple logo?

We analyze the history of one of the most recognized logos in the world to find out who created the Apple logo. The Apple logo has become one of the most recognized logos worldwide. The company behind the apple icon…

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Los mejores anuncios de McDonald's

The new McDonald’s packaging with minimalist illustrations

McDonald’s new packaging modernizes its line with emotionally cheerful minimalist illustrations. If at the beginning of the year Burger King surprised everyone with a redesign of its brand and packaging, now it is the turn of its competition: McDonald’s. We…

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Branding

VW Beer, a Volkswagen beer special for drivers

 VW Beer is the special Volkswagen beer to avoid drinking alcohol while driving. There are many car brands that carry out awareness campaigns on the use of alcohol while driving. The surprising thing is that a brand creates a…

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Branding

Discover the fonts of the most famous brands with Logofonts

Logofonts is a project that lets us know what are the typographies of the brands in their logos. The large multinationals devote many resources to caring for their brand image. Times evolve and logos must be adapted to new technologies.…

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Branding

Great Females Graphic Designers: Paula Scher

We review the history of the Great Female Graphic Designers: Paula Scher. With Susan Kare we started a series of blog entries at telling advertising agency to talk about the great graphic designers of history. We saw that thanks to…

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Branding

Guide to choosing an effective brand name

These are the steps to follow to choose an effective brand name for our company or product. Choosing a brand name is one of those fundamental moments when we are starting a project. Either a name for a product, company…

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Branding

‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign

‘Iconic Moments’ it’s a Pepsi’s minimal graphic campaign very clean and creative. Often big budgets hide what is a priori a poor idea. It is not necessary to be creative, only show your product in the most spectacular way possible.…

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