Marketing

Marketing

The sound of Colgate: Can you capture optimism?

Colgate’s new sonic identity aims to capture optimism with “The Sound of Colgate” Sound corporate identities are an element that few brands exploit. They are able to last in memory, thus granting a new way of connecting with the consumer.…

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Marketing

#PrideSkill from P&G creates an easy way for search LGTBI professionals

The #PrideSkill movement launched by P&G wants to facilitate the search for LGTBI professionals by companies. P&G is one of the brands that always seek to reflect diversity in society. Dedicate efforts to promoting discussions that address different areas of…

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Los mejores anuncios de Adidas

Adidas unveils its global campaign with Beyoncé, Salah and Ninja

Adidas and Beyoncé present the brand’s new global campaign in which Salah, Ninja and even Silicon Valley will also participate. “Impossible is Nothing” is the slogan that Adidas has used since 2004. Nike’s marketing and advertising strategies had left the…

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Marketing

Pizza Hut boxes turn into a Pac-Man board

Now you can play Pac-Man with Pizza Hut boxes thanks to augmented reality. This is not the first time that Pizza Hut has used its boxes in an ingenious way. One of his most successful inventions was turning Pizza Hut…

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Advertising

Salla’s candidacy for the Olympic Games, the coldest town in Finland

Salla, the coldest town in Finland, presents its candidacy for the Olympics to raise awareness about climate change. At the telling advertising agency we love this type of advertising campaign. To promote the product they use the tools provided by…

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Los mejores anuncios de McDonald's

The new McDonald’s packaging with minimalist illustrations

McDonald’s new packaging modernizes its line with emotionally cheerful minimalist illustrations. If at the beginning of the year Burger King surprised everyone with a redesign of its brand and packaging, now it is the turn of its competition: McDonald’s. We…

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Mejores Anuncios de 2021

Heinz labels made with people’s drawings: “Heinz Draw”

Heinz asked people to draw ketchup, and they have applied the result to their packaging with “Heinz Draw Ketchup” When we talked about Coca-Cola’s “Alphabet” campaign, we made reference to the fact that the multinational’s bottle is one of the…

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Marketing

Spotify and Barilla playlist to cook your pasta: “Playlist Timer”

Spotify and Barilla playlists last between 9 and 11 minutes, the time it takes to make pasta al dente. There are many brands that use Spotify in their marketing and advertising strategy. The most popular music streaming platform allows for…

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Los mejores anuncios de Nike

Nike’s commercial “You can’t stop our voice” is an ode to the power of sport

Nike continues its line of “You can’t stop our voice” with “Witness The Power of Sport”, a manifesto in favor of sport power to change things. There are not many brands that turn their communication around like Nike has done…

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Marketing

Caterpillar’s giant Pac-Man with his excavator

Caterpillar’s giant Pac-Man is a tribute to the 40th anniversary of the popular video game. Pac-Man is celebrating its anniversary. The popular video game created by Toru Iwatani in Namco turns 40. A true global phenomenon since it was launched…

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Publicidad

North Face campaign encourages us to restart our lives

“Reset Normal” es la nueva campaña de The North Face que nos anima a “reiniciar” nuestras vidas La irrupción de la pandemia, la posterior vuelta a la normalidad y la llegada de la nueva ola ha supuesto un traspiés para…

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Marketing

Kit Kat gives her slogan a break for the brand’s 85th anniversary

Kit Kat takes a break from its slogan “Have a Break, have a Kit Kat” for the 85th anniversary of the brand. Kit Kat’s slogan is one of the oldest in the history of advertising. At the telling advertising agency…

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La mejor publicidad de Lego

Lego Art, the creative Lego experience to decorate our houses

Lego Art offers us a new way to relax as we decorate our homes. Lego carries its entire history offering ways to stimulate our minds and enhance creativity and imagination. It was consolidated as a children’s reference thanks to its…

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Advertising

The beautiful story of A-ha and Volkswagen in “Partners in reinvention”

“Partners in reinvention” is the beautiful story of the popular A-ha group told by Volkswagen. Car brands are clear that the road to electrifying cars has started and is unstoppable. Little by little the models that are launched have their…

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Marketing

The history of Kit Kat slogan “Have a Break, Have a Kit Kat”

Kit Kat slogan has been with us for over 80 years. Know the story of one of the most famous slogans in advertising history. In the world of advertising and marketing, there are brands that have been faithful to its…

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