Advertising

“Your Goodness is Your Greatness” is P&G’s emotional commercial for the Tokyo Olympics. Procter and Gamble (P&G) is undoubtedly the brand with the best advertising campaigns for the Olympic Games. Official Olympic Partner of the event since 2012, its advertising…

We analyze and list the five best ads from the Olympic Games in all its history. The Olympic Games are approaching, the most followed world event on the entire planet. Values such as effort, sacrifice, improvement and camaraderie are the…

The Grands Prizes awarded at the Cannes Lions 2021 publicity festival. After canceling the event due to Covid19, the Cannes Advertising and Creativity Festival has once again awarded the best advertising campaigns. The most important international creativity and advertising contest…

Leroy Merlin’s commercial encourages us to renew our decoration and at the same time our feelings with “There’s still love somewhere” Leroy Merlin’s campaigns never leave us indifferent. Always spectacular, they encourage us to build a fantastic life in our…

Colgate’s new sonic identity aims to capture optimism with “The Sound of Colgate” Sound corporate identities are an element that few brands exploit. They are able to last in memory, thus granting a new way of connecting with the consumer.…

“New Girl” is the title of Nike’s latest campaign in Japan that criticizes the disparity of opportunities between men and women. Nike continues to release pieces under its “Play New” concept. A line that is committed to overcoming those limits…

The latest Ikea commercial in the UK introduces us to a robot that fights against pollution. In the last year, sustainability has become the new workhorse for brands. Millions of euros are spent on communicating an ecological and sustainable image…

TikTok’s commercial for the Euro 2020 is a fun overlay of real images with videos from the app. In the wake of the pandemic, TikTok usage grew exponentially around the world. What was once a net for pre-teens doing dances…

We look at the best commercials of 2021 and the best advertising campaigns of the year so far. We have reached the middle of the year and we have to take stock of what 2021 has brought us. The year…

France TV’s commercial to promote the Tokyo Olympics is a fantastic Japanese-style animated piece. The Tokyo Olympics are just around the corner. But the most followed event around the world, which has already been postponed by Covid19, is still embroiled…

The shocking campaign of the NGO Sandy Hook Promise alerts on the mental health of adolescents with “The Kids Are Not Alright” Following the massacre at Sandy Hook Elementary School in Newtown, Connecticut, United States, the NGO Sandy Hook Promise…

“Welcome Back” is Guinness’ emotional ad to celebrate the reopening of pubs in the UK. The pandemic and confinement are slowly coming to an end. The return to normality is being carried out in a staggered manner, opening those services…

“The Mess We Miss” is the Pepsi commercial that indicates those behaviors before the pandemic that we will have to change in the future. Little by little, many countries are vaccinating their inhabitants and, little by little, normality is returning…

The new commercial of Nike and Rosalía as one of the protagonists encourages us to practice sports even if we are bad at it. Nike’s communication in the last 10 years had become a bit vindictive. The brand detected that,…

Ikea’s latest advertising campaign is titled “Mama Bear”, a mother bear who encourages us to be more sustainable at home. Brands have long turned to sustainability. They have found a purpose, to help the planet, that improves the user’s perception…