MarketingViral Advertising

“The Used Jersey” PSG’s original sports marketing action

The Used Jersey | Paris Saint Germain

“The Used Jersey” is an original marketing action recorded on hidden camera.

At the telling advertising agency we love hidden camera marketing. A very common practice in the first decade of the 21st century that little by little has been fading in favor of other formats adapted to new forms of communication. However, in the world of advertising and marketing, such funny actions are remembered as those of TikTok, Nivea or the TV channel TNT.

Now the formula has evolved to the point of making it global. And, what would you say if they offer you to meet your sports idols? You just have to take a little risk before receiving the big surprise.

“The Used Jersey” is a sports marketing action by the new sponsor of Paris Saint Germain: All (Accor Live Limitless). The hotel chain is a world leader in the travel and tourism sector and has wanted to celebrate its new sponsorship in a very special way.

Last January three Nike stores in the world, Bangkok, Miami and Sao Paulo, three fake sellers tried to convince consumers to buy a used Paris Saint Germain shirt. The evident reluctance of the buyers made the sellers’ persuasiveness more interesting.

A used shirt, washed several times for the price of a new one? In exchange for buying it, a small gift was offered. In the curiosity of the buyers, the sellers kept insisting: only if you buy the used T-shirt will you have the possibility of another extra gift.

The gift? A trip with expenses paid to Paris to pick up the shirt you have bought and delivered by your idol. So, Marquinhos, Cavani and Icardi in person surprise everyone who decided to buy the used shirt.

Watch | YouTube


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