Toyota’s commercial tells the emotional story of Paralympic swimmer Jessica Long.
One of the most emotional ads that were seen in the last edition of the Super Bowl was undoubtedly this one from Toyota. A moving ad that reminds us in style of that fantastic “Rule Yourself” starring Michael Phelps before the Olympic Games in Rio de Janeiro.
And is that within the many controversies that the Super Bowl has left us, there has been an advertising campaign that has shocked viewers. An ad that explains the emotional story of Paralympic swimmer Jessica Long, winner of 13 gold medals.
Toyota’s commercial is titled “Jessica Long’s Story” and never better immerses us in Jessica’s story. A story that begins with a call to her parents explaining that they should amputate both legs of her recently adopted daughter from her: “Mrs. Long? We have found a girl for her adoption, but there are some things she needs to know … She was born with a rare disease. They will have to amputate her legs … her life will not be easy.” Her mother responds: “It may not be easy, but it will be incredible. I can’t wait to meet her.”
Then Jessica continues to swim through all the milestones she has achieved throughout her life. From learning to walk to swimming in high competition. She always under the watchful eye of her parents.
Toyota’s commercial explaining the story of Jessica Long has been one of the most viewed during the Super Bowl broadcast, introducing this fabulous Paralympic swimmer.
Watch | YouTube