“Fall in love with summer” is Vueling’s new ad that gives the kick-off to the summer.
We are near June and the brands are starting to launch their summer campaigns. It is an attempt to advance to the star campaign of the summer: The one that Estrella Damm that is launched just before San Juan.
That is why Vueling has launched “Fall in love with summer”. The commercial with which the airline wants to seduce us to escape this summer. And is that we all smile when we play a holiday plan, a silly smile that tells us … we are in love with summer.
Under this premise, the Vueling commercial shows us a girl enjoying in an idyllic sea. Meanwhile, we see flashes of moments of a perfect summer. Friends, parties, beach, concerts, paella, joy, … a whole thrill of emotions that only occur when you’re on vacation.
A campaign that kicks off the summer campaigns. “Fall in love with summer” has been directed by Marc Pujolar and produced by The Monday Project.
Via | Reason Why