The sensual Calvin Klein advert with Jeremy Allen White
Mert Alas has been the photographer in charge of the advertising campaign
The Calvin Klein advert starring Jeremy Allen White, star of the series “The Bear” is an ode to masculinity.
Clothing brands often look to rising stars for their advertising campaigns. They tend to be actors who connect with the new generation and new trends; although the advertising codes remain the same.
This is the case of Calvin Klein’s spring campaign, starring Jeremy Allen White, best known for his role as Carmy in the acclaimed series “The Bear.” A sensual advertisement that has revolutionized the internet.
“Jeremy Allen White in Calvin Klein Underwear” is the revealing title of Calvin Klein’s advert. It stars the famous actor and recent Emmy winner for his role in “The Bear.”
The campaign has been photographed by Mert Alas, and they show us the actor through the streets of New York while he walks determinedly to a rooftop. With a spectacular performance, we see how the actor little by little loses his clothes until he shows his Calvin Klein underwear.
An austere staging that pays homage to the hometown of both Calvin Klein and Jeremy Allen White. A backdrop that is a constant in the brand’s advertising campaigns and that serves as the setting for the advertisement.
Calvin Klein’s advert manages to transform the talented actor into a symbol of desirable masculinity, challenging stereotypes and highlighting the common. A masculinity that flees from toxicity to show us a fresh and authentic role.
The Calvin Klein campaign has been parodied on multiple occasions, such as the Brlo advertisement where it shows us the antithesis of the actor in the same scenarios. A sign that the campaign has revolutionized the networks.
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