The Turkish Airlines advert features Jose Mourinho and his peculiar way of winning.
The Turkish airline Turkish Airlines has long been an official sponsor of the UEFA Champions League. And now that the Champions League final is about to be played at Wembley, it has launched an advertising campaign with one of the most controversial coaches in European football.
José Mourinho, the former coach of big European clubs such as Real Madrid and Chelsea, is the protagonist of the Turkish Airlines campaign. The piece shows us the winning character of the Portuguese, who has everything under control.
Turkish Airlines advert with Jose Mourinho
“Fly with the Europe’s Best to see the best of Europe” is the title of the Turkish Airlines advert starring Jose Mourinho.
The piece shows us the Portuguese coach how he enjoys the exclusive services on board a plane of the Turkish airline, considered the best airline in Europe. He wins a game of chess against another passenger, he enjoys a gourmet menu that he has ordered before boarding and he can watch Champions League games with noise-canceling headphones. Of all possible situations, Jose Mourinho always emerges victorious.
According to the Chairman of the Board and Executive Committee of Turkish Airlines, Prof. Dr. Ahmet Bolat: “As holders of the title of Best Airline in Europe, we are proud to be the official sponsor of the UEFA Champions League. Now, our collaboration with José Mourinho reinforces the global strength of our brand and commitment to sport, while highlighting our shared pursuit of excellence.”
For his part, Jose Mourinho commented: “Turkish Airlines is without a doubt one of the best airlines in the world, confirmed by the numerous awards it receives each year. It is an honor to work with them. This partnership combines my passion for winning with its extraordinary quality of service.”
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