The Adidas advert kicks off the Euro Cup in an advertising campaign to the rhythm of “Under Pressure.”
There is little left until the start of Euro 2024, which will be held in Germany, and brands are already starting to launch their advertising campaigns. One of the most anticipated was that of Adidas and knowing what it would have in store for us, after announcing that it will not sponsor the German team.
The campaign is titled “Football Anthem” and moves to the rhythm of Queen’s song “Under Pressure”, thus alleging the pressure that footballers who want to leave a mark on history are under.
Adidas advert for Euro 2024
“Football Anthem” is the title of Adidas’ advert for the Euro 2024 championship in Germany. It is narrated by David Beckham and introduces us to the big stars of the multinational on their way to play in the competition.
The piece shows us the pressure to which the great soccer stars are subjected. A pressure that is accentuated when they have to represent their country. Players are three times more likely to miss a penalty when they play with their national team than when they do so with their usual club.
But only those players who know how to deal with pressure and make a difference at the highest level will become big stars. Players like Leo Messi, Florian Wirtz, Ousmane Dembélé, Gianluigi Donnarumma, Giovanni Reyna, Santiago Giménez, Pedri and Jude Bellingham are some of the protagonists of the Adidas advert.
According to Florian Alt, global vice president of brand at Adidas: “This campaign serves to remind us all that pressure can be felt at any level, regardless of the trophies and achievements achieved by athletes. Our ambition remains to help dismantle the pressure. negative that threatens both elite athletes and grassroots soccer players to reconnect with their passion for the sport they love.”
For his part, British player Jude Bellingham commented: “When you play for your national team for the first time, you have to deal with a higher level of pressure and adapt quickly. Pressure is above all a responsibility. However, it can be really very “It’s hard to play under pressure. In the face of pressure I always remember why I play. When I play in the Euro Cup, I will remember that I play for the love of football and I will make the pressure my own to use it to my advantage.”
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