BMW’s advert focuses on the brand’s high-end range with an evocative campaign.
When we talk about BMW, we are undoubtedly talking about a brand that borders on excellence in all its aspects. A historic company that has been manufacturing all kinds of engine parts for over 100 years. First it was aircraft engines for the Second World War and then motorcycles and cars.
With each new car model, the brand surpasses itself to continue to border on excellence and to focus on luxury. This is the case of the latest campaign where they present the high-end models Series 7, Series 8, i7, X7 and XM and they do so with an evocative piece that mixes majestic landscapes and surprising images.
“Lifelines” is the title of the BMW advert made by the Jung Von Matt agency. A piece that highlights the engineering and design of the German brand’s premium cars.
The piece focuses on the new i7 model and compares the lines of the hands with paths traveled by cars. All set in natural landscapes of great beauty bathed in evocative music. The brand thus positions the new BMW i7 as the perfect car for those who want to enjoy the pleasure of driving.
According to Bernd Körber, Senior Vice President Brand & Product Management at BMW: “Our new brand campaign highlights the performance, sophistication and unmistakable style of our most exclusive models. The pieces that are part of the campaign invite the viewer to feel the pure passion for design, craftsmanship and technological innovation that is in all BMW cars.”
The campaign shows the silhouette of other models, such as the BMW 8 Series, the BMW X7 or the BMW XM. On all pieces, the brand has placed the phrase “Bayerische Motoren Werk” just before the logo in order to underline the character of the brand and its origin.
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