The most important festival in the world of advertising arrives
Damià Larena
This week begins the Cannes Advertising Festival, the festival par excellence of advertising.
For yet another year, the Cannes Advertising and Creativity Festival is once again the focus of attention in the advertising world. It is here where the prizes are awarded for the best ad of the year and in many other categories. A festival in which all the world’s creative talent chooses the best works in the advertising sector.
Those known as “Grand Prix” are the highest award in each of the participating categories. 34 Grand Prix have been distributed and the big winners have been Wieden + Kennedy Portland and McCann New York with two Grand Prix.
The United States has been the country that has won the most Grand Prix, with 11 followed by the United Kingdom, with 4. Argentina, Brazil, Australia, Japan, New Zealand, France and South Korea are other countries that have shared the rest of great awards.
Here you have the list of Cannes Lions 2023 winners.
The last performance – Partners Life – Health & Wellness
Scrolling Therapy – Eurofarma – Pharma
The subconscious order – Hungerstation – Creative Commerce
Renault Plug-inn – Renault – Creative Strategy
Runner 321 – Adidas – Grand Prix Direct
Dreamcaster – Michelob Ultra – Entertainment for Sports
Beautiful Life – Michael Kiwanuka – Entertainment for Music
The Greatest – Apple – Entertainment for Music
Phone it in – Skinny – Radio & Audio
Anne de Gaulle – Anne de Gaulle Foundation – Grand Prix for Good
Knock Knock – South Korean Police – Glass The Lion for Change
First Digital Nation – Tuvalu Government – Dan Wieden Titanium
We cry together. A short film – PG Lang – Grand Prix Craft
The Last Photo – ITV x CALM – Grand Prix Film
R.I.P. Leon – Apple – Grand Prix Film
Adlam – An alphabet to preserve a culture – Grand Prix Design
Dove – Turn Your Back – Grand Prix Media
DoorDash – Self-Love Bouquet – Grand Prix PR
B3 – Eart4 – Grand Prix Creative B2B
Stella Artois – La probabilidad Stella Artois – Grand Prix Creative Data
Samsung – Flipvertising – Grand Prix Social & Influencer
Nike – Never done evolving feat Serena – Grand Prix Digital Craft
Clash of Clans – Clash from the past – Grand Prix Entertainment for Gaming
A British original – British Airways – Grand Prix Publicidad Exterior
AnNahar – Newspapers Inside The Newspaper – Grand Prix Print