Hellmann’s Super Bowl Advert: “When Sally Met Hellmann’s”
Meg Ryan and Billy Crystal recreate iconic orgasm scene for Super Bowl
Hellmann’s Super Bowl 2025 advert pays homage to ‘When Harry Met Sally’
The Super Bowl is coming and brands are starting to launch their advertising campaigns. At an event where all kinds of luxuries are allowed and where Hollywood stars abound, surprises are guaranteed. One of the first brands to launch a campaign has been Hellmann’s, which brings back Meg Ryan and Billy Cristal.
The brand has recreated the iconic scene of Meg Ryan’s orgasm in the restaurant in the famous film When Harry Met Sally. The scene was filmed at the famous Kat’z Delicatessen restaurant, the same location as in the original film.
Hellmann’s Super Bowl advert 2025
The Hellmann’s Super Bowl advert is a tribute to “When Harry Met Sally” and its 35th anniversary, just as it has been accepted into the National Film Registry.
The piece recreates the iconic scene with its protagonists 35 years older. Sally’s sandwich is not what she expected, so she puts Hellmann’s sauce on it to make it taste better. That’s when Meg Ryan has an orgasm eating a real sandwich again. As in the original film, the stunned faces of the other diners will add a comic touch to a scene that, despite the years, still works. At the end of the Hellmann’s ad, the popular actress Sydney Sweeney appears in a cameo, considered the successor to Meg Ryan in romantic series.
Billy Cristal, now 76, commented: “It feels exactly the same as it did 36 years ago when we made it. It was so much fun to be there at the same table.”
According to Jessica Grigoriou, senior VP of marketing for condiments at Unilever in North America: “This year we’re going to tap into nostalgia with a classic and the timeless appeal of Hellmann’s, which has been part of many tasty moments since 1913.”
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