Marketing
Here you will find the Latest Marketing news!
In Eslogan Magazine we review the most current and original advertising campaigns. Here you will find an updated listing of the latest Marketing News of the year.
If you want to keep up to date with the latest marketing news and campaigns, this is your site.
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The spectacular action of Doritos with a helicopter: “Next level nachos”
Doritos stock wants to break the world record for the longest string of cheese. One of the oldest premises of advertising is to attract attention. The more attention a product has, the more likely the consumer will buy it. Over…
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“Bellas (P)artes” Dove’s campaign reinterprets great works
Dove’s campaign reinterprets great pictorial works with real women’s bodies. Dove is undoubtedly the brand that has been trying the longest and best to make real beauty representative in all media. Whether in the world of advertising, media or gaming,…
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Leboncoin’s original action in the scooter ban in Paris
The Leboncoin platform has taken advantage of the ban on the circulation of scooters in Paris to carry out this original action. The circulation of scooters has been banned in Paris. The French city was a pioneer in 2018 in…
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Marketing and advertising in Women’s Soccer: The revolution has arrived
Marketing and advertising in Women’s Football: The revolution that is changing the rules. In the world of sport, there are always historical moments that change the perception and evolution of it. Every four years, the Olympic Games and the FIFA…
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The Makro labels that mark the maturation of the fruits
“Life Extending Stickers” are Makro’s labels to avoid food waste. When it comes to shopping, the state of the fruit is one of the key factors that makes us decide on one piece or another. If the fruit is too…
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The collaborative collection of Puma and Noah in a nude tennis match
Puma and Noah launch a collaborative collection with a radical campaign consisting of a nude tennis match. Collaborations between brands is a booming trend this decade. There have been unions of all kinds, such as Gucci and Adidas, Netflix and…
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Volkswagen’s original action at dealerships: “Blind Spot”
“Blind Spot” is the action that Volkswagen has carried out in dealerships to raise awareness about the blind spot in cars. South Africa is one of the countries with the highest rate of traffic accidents and fatalities in the world.…
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“Triangle Tracker” the Doritos campaign on TikTok and Snapchat
Doritos’ “Triangle Tracker” engaged 4 million people on social media. When it comes to brainstorming ad strategies for TikTok, SnapChat, and the new social media, creatives have a blank canvas to paint. More and more brands dare to carry out…
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BMW shortfilm “The Calm” with Uma Thurman and Pom Klementieff
“The Calm” is the title of the new BMW shortfilm where we will see an electric car chase. The advent of electric cars is giving automotive companies an opportunity to redo their corporate image. Brands like Volkswagen, involved in the…
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“Time to Read” encourages us to read instead of looking at social networks
Dubai’s Kinokuniya Bookstore represents how many books we could read with the time we spend on social media. Great advertising campaigns are universal. It does not matter the sector, the product or the country that, when an advertising campaign is…
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The Story of Puma and the war between two brothers
The story of Puma is the surprising dispute between two brothers in conflict. The sportswear brand Puma was founded in 1948 by Rudolf Dassler in Germany. It currently generates 4.1 billion euros in annual sales and its consolidated earnings are…
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The collaborative collection of Netflix and Lacoste
The collaborative collection of Netflix and Lacoste combines the famous crocodile with some of the themes of the Netflix series. The popular fashion brand Lacoste has been launching collaborative collections with other brands for a long time. He started with…
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K-Lynn proposes an original way to detect breast cancer
“Self-Check Out” is the title of the campaign for the lingerie brand K-Lynn, which encourages all its clients to perform a breast self-examination. The brands aimed at the female public usually launch awareness campaigns and champion the different struggles to…
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Ten websites to improve your productivity with artificial intelligence
How we can improve our productivity with artificial intelligence. Ten websites and extensions. Artificial intelligence is undoubtedly being the great protagonist of this 2023. One of its champions is the popular ChatGPT platform that was launched on November 30, 2022…
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Heinz and Absolut partner to launch a collaborative tomato sauce with Vodka
Heinz and Absolut partner to launch a new sauce that pays homage to Vodka’s historic advertising campaign. Heinz and Absolut, undoubtedly two iconic brands when it comes to advertising. The popular brand of sauces has been one of the most…
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