Cannes Lions Winners 2025

All the winners of Cannes Advertising Festival, the Oscars of advertising.

June arrives, and with it comes the Cannes Festival of Creativity and Advertising. Known as the Oscars of advertising, the event takes place in Cannes and celebrates the best ads of the year across more than 30 categories. The awards are divided into Shortlist, Bronze Lions, Silver Lions, Gold Lions, and the Grand Prix, which is the highest honor in each category. There’s also the Titanium Grand Prix, awarded to groundbreaking ideas that challenge conventional creativity.

“Caption with Intention,” by FCB Chicago for the Chicago Hearing Society, Rakish Entertainment, and the Academy of Motion Picture Arts and Sciences, and “Three Words,” by Publicis Conseil for Axa, were the big winners at the competition. The United States remains the dominant country, with eight awards. France, with six, and Brazil, with five, are close behind.

Here you have all the winners of Cannes Lions 2025

Film: “Paralympics 24” – Channel 4

Design + Brand Experience: “Caption with intention” – Academia de las Artes de Estados Unidos

Direct and Creative Business Transformation – “Three Words” – Axa

Health and Wellness / Social & Creator – “Vaseline Verified” – Unilever

Film: “The Final Copy of Ilon Specht” – Channel 4

Film Craft: “Better with a better network” – Telstra

Print: “Price Packs” – Penny

Publicidad Exterior: “Ceremonia de apertura de París 2024”

Publicidad Exterior: “Phone Break” de KitKat

Audio and Radio: “One Second Ads” – Budweiser

Industry Craft: “Nigrum Corpus” – Idomed

Entertainment – “Night Fishing” – Hyunday

Entertainment for Gaming – “Call of Discounts” – Mercado Livre

Entertainment for Music – “Tracking Bad Bunny” – Rimas Music

Entertainment for Sports – “Haaland PayBack Time” – Clash of Clans

Grand Prix for Good – “The Best Place in the World to have Herpes” – New Zealand Herpes Foundation

Pharma – “Make Love Last” – Viatris

Creative B2B – “Act Like You Know” – GoDaddy

Creative Data – “Efficient Way to Pay” – Consul Appliances

Media – “Real Beauty Redefined for the AI Era” – Dove

PR – “Lucky Yatra” – Indian Railways

Creative Commerce – “Preserved Promos” – Ziploc

Innovation Lions – “Sounds Right” – Museum for the United Nations & Spotify

Luxury – “The PartnerShip that changes everything” – Museum for the United Nations & Spotify

Creative Strategy – “How a Soap Brand Created a Global Self-Esteem Movement 2 – Dove