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“Blind Spot” is the action that Volkswagen has carried out in dealerships to raise awareness about the blind spot in cars. South Africa is one of the countries with the highest rate of traffic accidents and fatalities in the world.…

The Heinz commercial tells us the funny anecdotes made by the most fanatical consumers of the brand. If there is a brand that has been able to become transversal and known throughout the world thanks to pop culture, that is,…

Netflix’s strategy on TikTok that allows users to unleash their imagination with clips from their movies. As the saying goes, if you can’t beat the enemy, join him. And it is that the irruption of TikTok in our lives has…

Apple’s commercial about privacy follows the steps of previous campaigns with absurd but very real humor. Every year, Apple launches advertising campaigns dedicated to highlighting the privacy of its devices. Last year he surprised with Nick Mohammed (“Ted Lasso”) as…

Doritos’ “Triangle Tracker” engaged 4 million people on social media. When it comes to brainstorming ad strategies for TikTok, SnapChat, and the new social media, creatives have a blank canvas to paint. More and more brands dare to carry out…

“The Calm” is the title of the new BMW shortfilm where we will see an electric car chase. The advent of electric cars is giving automotive companies an opportunity to redo their corporate image. Brands like Volkswagen, involved in the…

The Citroën campaign generates through artificial intelligence paintings of the great French artists and the brand’s cars. Artificial intelligence has burst onto the creative scene and is called to be a “game changer” in the world of marketing and advertising.…

Amazon’s ad is titled “Every Day Better” and emphasizes consumer reviews on products. Since the emergence of the e-commerce giant Amazon, reviews have always been a reliable source when it comes to consulting about the quality and/or usability of the…

Dove’s commercial follows the campaign to faithfully represent women in video games. In the world of video games and gaming, 74% of women do not feel represented in female characters. It’s a sector that has historically hypersexualized them, and despite…

The Lacoste commercial celebrates the 90 years of the brand and how it has impacted society. Lacoste turns 90. The mythical brand of the crocodile is one of the most influential brands in modern society and to celebrate it he…

“Subtitles” is the title of the original VisionWorks commercial, an optician that plays with humor in its campaign. The advertising campaigns of opticians always tend to have a plus of creativity that allows the viewer to be surprised. Today we…

We take a look at the best commercials of 2023 and the best advertising campaigns of the year so far. The year advances and it is time to take stock of what it has brought us in terms of advertising.…

The Google commercial is titled Loretta and it is a story that impacts us due to its rawness and emotion. Voice assistants are in most houses. They are ideal objects to give away, small, easy to install and that can…

The “Mother” commercial for Mother’s Day is made by “Heroes de Hoy” platform made up of LaLiga, Iberia, Repsol, Orange and DAZN. Sunday is Mother’s Day, an especially prolific day for creatives, who can show off new and surprising creative…

Nissan’s commercial to promote the Ariya electric SUV lasts four hours and is taking off on YouTube. Globalization caused by total interconnectivity has allowed many artists to find their place and time; and along the way to thousands of fans…