Damià Larena

The John Lewis Christmas advert celebrates the emotional meaning of gifts, with music as the connecting thread. If there’s one Christmas commercial that everyone eagerly awaits, it’s undoubtedly the one from John Lewis. The British department store chain has spent…

Who sings the song featured in the John Lewis 2025 Christmas campaign: “Where Love Lives”? With the arrival of the holiday season, the most anticipated commercials of the year also make their debut: those emotional ads that big brands use…

The Apple advert reinterprets its essence and celebrates the power of design—how it feels and how it works. If there is one brand that has known how to convey its essence through advertising campaigns, it is undoubtedly Apple. For some…

The Gap advert is a beautiful animated story full of fantasy and feminine sensitivity. We admit it, at Eslogan Magazine we have a soft spot for advertising campaigns made with animation. They are hidden little gems that often get buried…

The Uber advert reimagines its classic waiting times, turning them into a love story. If there’s one brand revolutionizing urban transportation, it’s undoubtedly Uber. The mobility company has become a staple of everyday life, especially in the United States. Now,…

The Cheetos advert for Halloween is a fun story set in the world of “Wednesday.” The final months of the year are approaching, and brands are getting ready for a season full of major events. The first one up is…

The collective Smartphone Free Childhood launches an ad denouncing the digital pressure children are exposed to. Some of the most impactful advertising campaigns don’t come from big brands, but from social movements that aim to open our eyes to uncomfortable…

The Uber Eats advert wins the Emmy with a fresh and humorous campaign. The Emmys are the equivalent of the Oscars for the television industry. The ceremony rewards excellence in television products, which also includes advertising campaigns aired during broadcasts.…

Nike’s advert reimagines its famous slogan to adapt it to new generations. That Nike has marked a before and after in advertising with its famous slogan “Just Do It” is undeniable. The tagline, created by Wieden+Kennedy in 1988, has become…

Nike’s advert celebrates offensive talent with a campaign full of horror and satire. Every summer, Nike surprises us by launching its advertising campaign to set the brand’s communication tone for the season. Last year, they amazed us with “Awaken Your…

Article written by Mrs. Mabel Gomes on May 2025 In the fiercely world of luxury hospitality—where every detail counts—the synergy between organizational culture and service quality stands as a crucial pillar for delivering excellence. Richard Faus, a renowned hotel management…

Coca-Cola and Star Wars celebrate the launch of their limited edition with a tribute to the saga’s fans. Few rituals are as powerful as going to the movies and ordering popcorn with a Coca-Cola. And when we talk about cinema,…

The Adidas Originals advert pays tribute to Oasis by highlighting the connection between music and fashion. It was common in 90s indie and rock bands to wear clothing styles of the time. These trends quickly spread to fans, who wore…

All the winners of Cannes Advertising Festival, the Oscars of advertising. June arrives, and with it comes the Cannes Festival of Creativity and Advertising. Known as the Oscars of advertising, the event takes place in Cannes and celebrates the best…

The merging of fashion and emotion-sensing technology is rapidly becoming one of the most exciting advancements in personalized retail. Wearable devices such as smartwatches and fitness trackers have been measuring physiological indicators such as heart rate, sleep, and steps for years;…