Latest Marketing News
Here you will find the best marketing news!
In Eslogan Magazine you will find a new way of understanding marketing.
We are passionate about marketing and advertising and we are up to date to offer you the latest news on marketing and review the best actions launched by brands.
Eslogan Magazine is a marketing news magazine that selects the most creative actions, the best ideas and the best advertisements made by brands. All this alternating the best reports and news from the world of advertising, branding and social media.
If you want to stay up to date with the latest marketing news, Eslogan Magazine is your place.
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Coca-Cola and Converse team up to launch a red Chuck Taylor 70 sneakers.
Coca-Cola and Converse launch red Chuck 70 sneakers. Cobranding is a marketing technique capable of bringing together two quite different audiences. Thanks to a product that combines the values, identity, and appeal of both brands, it creates a unique proposition…
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“Rooftop Revival” Heineken turns rooftops into social spaces
The “Rooftop Revival” campaign aims to turn Seoul’s rooftops into spaces for socializing. One of the greatest virtues of advertising is knowing how to spot the opportunity to do something eye-catching, surprising, and unexpected. That’s the case with the latest…
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Cannes Lions Winners 2025
All the winners of Cannes Advertising Festival, the Oscars of advertising. June arrives, and with it comes the Cannes Festival of Creativity and Advertising. Known as the Oscars of advertising, the event takes place in Cannes and celebrates the best…
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Coca-Cola uses AI to automatically generate branded content
Coca-Cola looks to the future and uses AI to generate real-time intelligent design. Coca-Cola is a brand with 139 years of history and is known worldwide. Without a doubt, its corporate identity is recognizable even without showing the logo. However,…
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Coca-Cola brings back its successful “Share a Coke” campaign
Coca-Cola brings back the “Share a Coke” campaign to connect with new generations. It has been a long time since Coca-Cola launched one of the most celebrated campaigns in history back in 2011. It was the first to use its…
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Heineken’s campaign wants to find a successor for this pub
Heineken’s campaign is looking for someone with the last name McLoughlin to run this pub. Ireland is a country full of traditions and takes great care of its legacy. One of these traditions is the “Public House”, places where alcoholic…
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The Ikea advert challenges us to demonstrate the durability of its products.
The Ikea advert titled “Hidden Tags” encourages us to search for the label on our products to find the oldest piece of furniture. One of the great virtues of advertising is turning potential drawbacks of your product into an advantage.…
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The original Coca-Cola vinyls: “Video Vinyls”
Coca-Cola Vinyls revolutionize the medium with hypnotic animations In a world where digital technology has transformed the music industry, vinyl still holds a special place among music lovers. Not only for its sound quality but also for the physical experience…
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Heineken’s original action at concerts: “Hidden Message”
Heineken’s campaign encourages spectators to use their mobile phones less when they go to concerts. The emergence of smartphones and their combination with social networks have made each of us want to immortalize every moment when we attend a great…
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Pepsi’s funny action chasing pizza delivery men: “Chase Cars”
“Chase Cars” is the title of Pepsi’s fun action in which they chase pizza delivery men. Among so many emotional advertising campaigns, about self-improvement or awareness, we were missing some more mischievous creativity, about having fun, about breaking with the…
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Coca-Cola’s action encourages us to leave a message for your future self
“Message in a Coke” is the title of the Coca-Cola action carried out internally in the company Companies are increasingly faced with the growing challenge of maintaining the motivation and well-being of their employees. Stress, work overload and emotional disconnection…
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The best Taylor Swift advertising ads
We review Taylor Swift’s best advertising campaigns and the brands she has collaborated with during her career. Taylor Swift is without a doubt one of the most influential figures in the world of music. She has been able to create…
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Cannes Lions Winners 2024
The Cannes Advertising Festival, known as the most prestigious event in the field of advertising, has awarded 34 Grand Prix. Once again this year, the Cannes Festival of Advertising and Creativity stands out as the epicenter of the advertising world.…
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The Coca-Cola campaign seeks its logos recreated around the world
Coca-Cola’s campaign seeks those reinterpretations of its logo around the world. The Coca Cola logo is one of the most iconic in the world. Over the years, it has undergone changes to meet different aesthetic needs, evolving into the iconic…
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The Coca-Cola instrument that converts its effervescence into sounds
The Coca-Cola instrument uses Artificial Intelligence to convert the peculiar sound of its effervescence into sounds. In Coca-Cola’s marketing and advertising strategy, artificial intelligence is taking on a prominent role. If they recently launched a font called “Coke Sans Sugar”…
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