All the winners of Cannes Advertising Festival, the Oscars of advertising.
June arrives, and with it comes the Cannes Festival of Creativity and Advertising. Known as the Oscars of advertising, the event takes place in Cannes and celebrates the best ads of the year across more than 30 categories. The awards are divided into Shortlist, Bronze Lions, Silver Lions, Gold Lions, and the Grand Prix, which is the highest honor in each category. There’s also the Titanium Grand Prix, awarded to groundbreaking ideas that challenge conventional creativity.
“Caption with Intention,” by FCB Chicago for the Chicago Hearing Society, Rakish Entertainment, and the Academy of Motion Picture Arts and Sciences, and “Three Words,” by Publicis Conseil for Axa, were the big winners at the competition. The United States remains the dominant country, with eight awards. France, with six, and Brazil, with five, are close behind.
Here you have all the winners of Cannes Lions 2025
Film: “Paralympics 24” – Channel 4
Design + Brand Experience: “Caption with intention” – Academia de las Artes de Estados Unidos
Direct and Creative Business Transformation – “Three Words” – Axa
Health and Wellness / Social & Creator – “Vaseline Verified” – Unilever
Film: “The Final Copy of Ilon Specht” – Channel 4
Film Craft: “Better with a better network” – Telstra
Print: “Price Packs” – Penny
Publicidad Exterior: “Ceremonia de apertura de París 2024”
Publicidad Exterior: “Phone Break” de KitKat
Audio and Radio: “One Second Ads” – Budweiser
Industry Craft: “Nigrum Corpus” – Idomed
Entertainment – “Night Fishing” – Hyunday
Entertainment for Gaming – “Call of Discounts” – Mercado Livre
Entertainment for Music – “Tracking Bad Bunny” – Rimas Music
Entertainment for Sports – “Haaland PayBack Time” – Clash of Clans
Grand Prix for Good – “The Best Place in the World to have Herpes” – New Zealand Herpes Foundation
Pharma – “Make Love Last” – Viatris
Creative B2B – “Act Like You Know” – GoDaddy
Creative Data – “Efficient Way to Pay” – Consul Appliances
Media – “Real Beauty Redefined for the AI Era” – Dove
PR – “Lucky Yatra” – Indian Railways
Creative Commerce – “Preserved Promos” – Ziploc
Innovation Lions – “Sounds Right” – Museum for the United Nations & Spotify
Luxury – “The PartnerShip that changes everything” – Museum for the United Nations & Spotify
Creative Strategy – “How a Soap Brand Created a Global Self-Esteem Movement 2 – Dove
