Marketing

The John Lewis Christmas advert celebrates the emotional meaning of gifts, with music as the connecting thread. If there’s one Christmas commercial that everyone eagerly awaits, it’s undoubtedly the one from John Lewis. The British department store chain has spent…

Robert De Niro and Al Pacino star in a campaign that celebrates inner warmth, friendship, and human connection. It may seem hard to believe, but Robert De Niro and Al Pacino had never starred in a commercial campaign together before.…

The Gap advert is a beautiful animated story full of fantasy and feminine sensitivity. We admit it, at Eslogan Magazine we have a soft spot for advertising campaigns made with animation. They are hidden little gems that often get buried…

Coca-Cola and Converse launch red Chuck 70 sneakers. Cobranding is a marketing technique capable of bringing together two quite different audiences. Thanks to a product that combines the values, identity, and appeal of both brands, it creates a unique proposition…

All the winners of Cannes Advertising Festival, the Oscars of advertising. June arrives, and with it comes the Cannes Festival of Creativity and Advertising. Known as the Oscars of advertising, the event takes place in Cannes and celebrates the best…

Coca-Cola looks to the future and uses AI to generate real-time intelligent design. Coca-Cola is a brand with 139 years of history and is known worldwide. Without a doubt, its corporate identity is recognizable even without showing the logo. However,…

The Coca-Cola advert reinvents the way of communicating without showing the product. When it comes to creative innovation, Coca-Cola is usually one of the leading brands setting the trend. From its Christmas campaigns to collaborations with global artists, the brand…

Coca-Cola brings back the “Share a Coke” campaign to connect with new generations. It has been a long time since Coca-Cola launched one of the most celebrated campaigns in history back in 2011. It was the first to use its…

Heineken’s campaign is looking for someone with the last name McLoughlin to run this pub. Ireland is a country full of traditions and takes great care of its legacy. One of these traditions is the “Public House”, places where alcoholic…

The Ikea advert titled “Hidden Tags” encourages us to search for the label on our products to find the oldest piece of furniture. One of the great virtues of advertising is turning potential drawbacks of your product into an advantage.…

Coca-Cola Vinyls revolutionize the medium with hypnotic animations In a world where digital technology has transformed the music industry, vinyl still holds a special place among music lovers. Not only for its sound quality but also for the physical experience…

The Andalusian Government has released the second part of the famous “Andalusian Crush”, this time narrated by Hanz Zimmer, who composed the soundtrack. Last year, the Andalusian Government surprised everyone with a tourism campaign that broke the established canons: “Andalusian…

Heineken’s campaign encourages spectators to use their mobile phones less when they go to concerts. The emergence of smartphones and their combination with social networks have made each of us want to immortalize every moment when we attend a great…

“Message in a Coke” is the title of the Coca-Cola action carried out internally in the company Companies are increasingly faced with the growing challenge of maintaining the motivation and well-being of their employees. Stress, work overload and emotional disconnection…