The Andalusia advert narrated by Hans Zimmer: “The Surrender”
The Ogilvy agency was in charge of the advertising campaign
The Andalusian Government has released the second part of the famous “Andalusian Crush”, this time narrated by Hanz Zimmer, who composed the soundtrack.
Last year, the Andalusian Government surprised everyone with a tourism campaign that broke the established canons: “Andalusian Crush”. The advertisement was directed by the Ogilvy agency and snuck in as the second best commercial of 2023 in Spain.
Now, the Andalusian Government has once again commissioned the second part of the campaign, carried out by the same Ogilvy and this time narrated by Hanz Zimmer, who has composed the soundtrack for the piece. The second part of the campaign invites us to surrender to the cultural and heritage greatness of the region.
Andalusian Crush, vol. 2
“The Surrender” is the title of the second part of “Andalusian Crush”. It was produced by the Ogilvy agency and is narrated by the famous composer Hanz Zimmer, author of works such as “Gladiator” or “Man of Steel”.
The piece uses the visual codes of the first, with a groundbreaking and avant-garde aesthetic. As in the first part, culture, music, art or architectural heritage are ways of expression to give free rein to a spectacular and very well executed production.
The campaign invites us to surrender to the greatness of Andalusia. With a narration that speaks of its history, art and culture, creating a dreamlike atmosphere that combines emblematic places with real characters.
Thus, we see typical clothing of the region or architectural sites such as the Bañuelo de Granada, the Cathedral of Almería, the Real Alcázar of Seville or the baths of Doña María de Padilla.
According to Juanma Moreno, President of the Andalusian Government: “We are facing a love at first sight that we want to happen between the citizens of the world and Andalusia and we want that love at first sight to go one step further,” he said regarding the campaign message. “We have gone from that Andalusia that broke you in emotional terms to having no other option than to surrender to the cultural and natural potential, the historical heritage and the strength of this people.”
Andalusian Crush, vol. 1
Watch | YouTube
