All the winners of Cannes Advertising Festival, the Oscars of advertising. June arrives, and with it comes the Cannes Festival of Creativity and Advertising. Known as the Oscars of advertising, the event takes place in Cannes and celebrates the best…
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The German team changes Adidas for Nike, in one of the historic movements in marketing and advertising. The binomial Germany and Adidas was inseparable, at least until today when the German Football Federation has announced that they are ending their…
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PETA’s advert is a denunciation of the practices carried out on pigs to obtain beacons. The NGO PETA (People for the Ethical Treatment of Animals) is the largest animal rights organization in the world. This organization usually carries out impactful…
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Coca-Cola Foodmarks aims to be a gastronomic guide that will review gastronomic milestones related to pop culture. Coca-Cola is close to turning 140 years old, enough time to be part of numerous historical events throughout this time. From movies to…
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Hyundai’s campaign shows us how they train their robotaxis in one of the most chaotic cities in the world: Las Vegas. Autonomous driving is a technology that is about to burst into our lives. Brands are carrying out practices in…
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Heinz’s cookbook aims to teach Artificial Intelligence to better display its recipes. That artificial intelligence is here to stay is a fact. Which is still a green technology and in the process of maturing, too. But that doesn’t let brands…
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Heinz’s action at San Siro is a tribute to the owners of the food stops outside the stadium. Italy is a passionate country like few others. If you add football and food to that, you have the perfect mix. And…
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Guinness’s boots have been designed to leave a trail of footprints all the way to the pub. If there is an iconic beer brand in the world of advertising, it is undoubtedly Guinness. The popular Irish black beer was founded…
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These are the ten best commercials of 2023 selected by Eslogan Magazine. The year is ending and it’s time to look back to see what 2023 has in store for us in terms of advertising. A year without major sporting…
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