The Mercedes Benz campaign focuses on inclusivity in its new models. Increasingly, brands are more aware of the feelings of society and the problems that affect it. A trend that could well be a facade to wash the brand image…
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The Monopoly advert invites us to bring out our most perfidious side when playing. On a Sunday afternoon in any house, the tranquility ends when Monopoly is taken out. The historic board game passes through generations thanks to its basic…
Read More »Doritos stock wants to break the world record for the longest string of cheese. One of the oldest premises of advertising is to attract attention. The more attention a product has, the more likely the consumer will buy it. Over…
Read More »“Social Swap” is Heineken’s original denunciation of discrimination against women when they talk about football. Discrimination against women is a common trend on the internet and social networks. Especially if we place them in the football environment, where toxicity reaches…
Read More »The Under Armour commercial is the definitive motivational speech that has been created with Artificial Intelligence. That Artificial Intelligence is here to stay is a fact. That brands are experimenting with it, too. Surrounded by controversy and in full discussion…
Read More »Pepsi’s best commercials are relaunched to celebrate the brand’s 125th anniversary. Historically in the world of advertising there have always been two brands that have tried to compete with each other. Adidas and Nike, Apple and Microsoft, McDonald’s and Burger…
Read More »We take a look at the best commercials of 2023 and the best advertising campaigns of the year so far. The year advances and it is time to take stock of what it has brought us in terms of advertising.…
Read More »The Leboncoin platform has taken advantage of the ban on the circulation of scooters in Paris to carry out this original action. The circulation of scooters has been banned in Paris. The French city was a pioneer in 2018 in…
Read More »The popular alien Alf returns to star in some television commercials. Alf returns 30 years after being one of the most successful characters in the 1980s and 1990s. Its premiere on NBC in 1986 at the height of the sit-com…
Read More »Pepsi commercial celebrates 50 years of Hip Hop by paying tribute to The Notorious B.I.G. Hip hop is celebrating, and it is that the popular musical style turns 50 years old. This musical current born in New York, in the…
Read More »Hyundai commercial reviews the evolution of women’s football with a spectacular advertising piece The women’s soccer revolution in the world of marketing has arrived. The brands have put all the meat on the grill to win the favor of the…
Read More »“Being a woman shouldn’t be a risk” is the title of the Axa commercial that defines the problems that women experience in today’s society. In terms of equality and feminism there is still a lot of work to do. Not…
Read More »“Life Extending Stickers” are Makro’s labels to avoid food waste. When it comes to shopping, the state of the fruit is one of the key factors that makes us decide on one piece or another. If the fruit is too…
Read More »Lays commercial for the Women’s Soccer World Cup turns the players into brand snacks. The Women’s Soccer World Cup arrives and brands continue to launch their advertising campaigns. After the announcement of Nike, Adidas, Fox Sports and Orange, it is…
Read More »The Fox Sports commercial for the Women’s World Cup presents the current champions as the rival to beat. When we talk about women’s soccer, we have to talk about the great dominator: USA. Four world titles, four Olympic Games gold…
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