Advertising

Amazon’s 2025 Christmas commercial revisits the touching story of three grandmothers sledding down a hill. This year, Amazon has chosen to bring back the wonderful commercial released in 2023, titled “The Joy of Living.” The brand thus revives its most…

Sainsbury’s Christmas advert is titled “The Unexpected Guest” and reinterprets Roald Dahl’s classic with a message of unity and Christmas spirit. If there’s one Christmas advert everyone looks forward to, it’s Sainsbury’s. The UK’s second-largest supermarket chain kicks off the…

The adidas commercial reimagines rivalry as a positive force that pushes athletes to improve. The UEFA Women’s Euro is underway, and brands are launching their advertising campaigns. These campaigns promote self-improvement, learning, and respect—values that differ significantly from those seen…

All the winners of Cannes Advertising Festival, the Oscars of advertising. June arrives, and with it comes the Cannes Festival of Creativity and Advertising. Known as the Oscars of advertising, the event takes place in Cannes and celebrates the best…

Coca-Cola looks to the future and uses AI to generate real-time intelligent design. Coca-Cola is a brand with 139 years of history and is known worldwide. Without a doubt, its corporate identity is recognizable even without showing the logo. However,…

McDonald’s Mood for Mac scans your face and uses AI to offer you discounts based on your mood. Artificial intelligence has already become a part of our daily lives, helping us with a wide variety of tasks. Now, brands are…

Women’s Aid reimagines a children’s literature classic to shed light on a silenced reality. Gender-based violence is an urgent issue that must be completely eradicated from our society. Although important steps are already being taken in schools and within families,…

Hellmann’s advert for Super Bowl 2025 is filmed at the same restaurant as the movie. The Super Bowl is coming and brands are beginning to delight us with their best creatives. It is an event where all kinds of luxuries…

The second part of John Lewis Christmas advert portrays the art of gift giving. This year, department store chain John Lewis has launched an ambitious proposal for its Christmas campaign: to create a trilogy of advertising campaigns to start celebrating…

The NBA commercial marks the start of the regular season with a spectacular creative campaign. The new NBA season is here and with it come exciting games and unexpected outcomes. And no one like the National Basketball Association to sell…

Renault’s advert shows us its new E-Tech model and claims its French roots. Renault is a French car brand with more than 100 years of history. Throughout its history, it has launched iconic models that have marked an entire generation.…

John Lewis’ Christmas advert is getting underway with a three-spot advertising campaign. Every year, the Christmas campaign starts a little earlier. Brands are in a hysterical spiral to see who publishes their Christmas ads first. Lately, the modus operandi is…

McDonald’s removes the smile from its Happy Meal boxes to raise awareness about children’s mental health. If there is a characteristic element of McDonald’s, it is its packaging, and more specifically the Happy Meal packaging. This little box for the…

These advertising billboards smelling like McDonald’s have been placed in cities such as Leiden and Utrecht. Olfactory marketing serves to create immersive experiences that connect emotionally with people. And for those who haven’t experienced it, we smell some aroma and…

McDonald’s is preparing an animated series to connect with anime fans with “WcDonald’s.” Asian culture is experiencing another international growth, like the one it experienced in the 90s. This time, globalization allows interest in anime and manga to penetrate new…