Marketing
Here you will find the Latest Marketing news!
In Eslogan Magazine we review the most current and original advertising campaigns. Here you will find an updated listing of the latest Marketing News of the year.
If you want to keep up to date with the latest marketing news and campaigns, this is your site.
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The Coca-Cola instrument that converts its effervescence into sounds
The Coca-Cola instrument uses Artificial Intelligence to convert the peculiar sound of its effervescence into sounds. In Coca-Cola’s marketing and advertising strategy, artificial intelligence is taking on a prominent role. If they recently launched a font called “Coke Sans Sugar”…
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Loewe’s funny advert puts an end to the mispronunciation of its name
The Loewe advert is a fun parody of the different pronunciations that the brand has had in its history. It is one of the most prestigious brands in luxury fashion and few know its origin. Although its name evokes large…
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The billboard that smells like McDonald’s: “Smells Like McDonald’s”
These advertising billboards smelling like McDonald’s have been placed in cities such as Leiden and Utrecht. Olfactory marketing serves to create immersive experiences that connect emotionally with people. And for those who haven’t experienced it, we smell some aroma and…
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Heinz’s funny billboard in front of restaurants that do not serve Ketchup
Heinz’s billboard in Chicago consists of placing ketchup dispensers in front of those restaurants where they do not offer it. Heinz is a quite radical brand when it comes to advertising campaigns. The American brand is due to the devotion…
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“Carbon Cakes”: Fujitsu makes cakes made with pollution
“Carbon Cakes” is Fujitsu’s initiative to raise awareness about pollution in our lives. Pollution is, without a doubt, one of the great evils suffered by all cities in the world. And every year, a large city produces 460,000 tons of…
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The German team changes Adidas for Nike
The German team changes Adidas for Nike, in one of the historic movements in marketing and advertising. The binomial Germany and Adidas was inseparable, at least until today when the German Football Federation has announced that they are ending their…
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Decathlon renews its corporate image and brand strategy
Decathlon renews its corporate image to begin a new brand trajectory. Decathlon has initiated the most ambitious brand change since its founding in 1976. Little did its founder, Michel Leclercq, think that with his small store in Lille he would…
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OnePlus’ spectacular action on a frozen lake
The OnePlus action took place on a frozen lake in Finland and consisted of a soccer match. Telephone brands usually spare no effort to announce their new smartphone models. Every new feature they may have is shown with great fanfare…
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Lay’s advert is an innovative filming live at San Siro
The Lay’s advert was filmed at the San Siro with David Beckham and Thierry Henry searching for a bag of chips among the match fans. The top continental competition has always been a perfect territory for brands to express their…
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Coca-Cola Foodmarks Celebrate Culinary Milestones and Pop Culture Moments
Coca-Cola Foodmarks aims to be a gastronomic guide that will review gastronomic milestones related to pop culture. Coca-Cola is close to turning 140 years old, enough time to be part of numerous historical events throughout this time. From movies to…
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Heinz cookbook shows AI how to improve your recipes
Heinz’s cookbook aims to teach Artificial Intelligence to better display its recipes. That artificial intelligence is here to stay is a fact. Which is still a green technology and in the process of maturing, too. But that doesn’t let brands…
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Coca-Cola typography created with Artificial Intelligence
The Coca-Cola typography has been created by Artificial Intelligence, which identified the possible letters in the Coca-Cola bubbles. Artificial Intelligence is on everyone’s lips. And like any trend, brands take advantage of its momentum to get on the bandwagon and…
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The Stella Artois clothing line that encourages us to steal their glasses: “Steal Artois”
The Stella Artois clothing line encourages us to steal its characteristic chalice-shaped glasses from bars. The Belgian beer brand Stella Artois is served in bars with a characteristic chalice-shaped glass. A glass that can only be found in establishments and…
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“Whopper Island”, Burger King renames an island in its latest campaign
Burger King’s latest campaign has been to rename an island in the middle of the Indian Ocean and call it “Whopper Island.” One of the great rivalries in the world of advertising is that of Burger King and McDonald’s. Although…
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Volvo Trucks plays with mystery by hiding its truck in plain sight
Volvo Trucks hides its new truck model in plain sight to play tricks. If there is a brand that is not conservative when it comes to advertising, it is Volvo’s subsidiary, Volvo Trucks. We all remember the epic ad with…
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