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“Carbon Cakes”: Fujitsu makes cakes made with pollution

The RGA agency in collaboration with the pastry chef Asako Iwayanagi have made the cakes

Carbon Cakes de Fujitsu

“Carbon Cakes” is Fujitsu’s initiative to raise awareness about pollution in our lives.

Pollution is, without a doubt, one of the great evils suffered by all cities in the world. And every year, a large city produces 460,000 tons of CO2 emissions per year.

To raise awareness about this, the Japanese company Fujitsu has created a campaign where it makes cakes made with pollution and harmful particles. And all with the help of the prestigious pastry chef Asako Iwayanagi.

Carbon Cakes, cakes made with pollution

“Carbon Cakes” is the title of the Fujitsu initiative carried out by the RGA agency and in collaboration with the pastry chef Asako Iwayanagi. With this combination of technology and gastronomy, the brand aims to raise awareness about the impact of pollution, air quality and the impact they have on our lives.

The renowned pastry chef Asako Iwayanagi has created a collection of cakes made with ingredients that simulate various levels of CO2 and PM 2.5 pollution, the latter being particles suspended in the air with a diameter of 2.5 microns.

The advertising campaign has been made possible thanks to Social Digital Twin, Fujitsu’s patented technology, which collects and simulates environmental data to demonstrate the impact of pollution. These collected data serve to reflect the levels of CO2 and PM 2.5 to recreate the cakes and simulate the balance between environmental, social and economic factors.

Each “Carbon Cakes” made by Fujitsu addresses a specific situation. The darkest pie would be a scenario where tolls are free and vehicle traffic increases. The gray cake corresponds to a policy of low tolls and reduction in bus fares. The whitest cake recreates a scenario of high tolls and strengthening of public transport.

Watch | YouTube


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