The Mercedes-Benz advert is a funny story starring Antonio Banderas and his daughter, Stella Banderas.
Mercedes-Benz has always been considered a luxury brand in the automobile sector. Thanks to its mix of luxury, sportiness and performance, it has been the brand of the very wealthy, which has earned it a reputation for being inaccessible to other groups.
But for some time now, the German brand has been revamping its communication to target the new generations. Recently, it launched a campaign starring Bradley Cooper and now it is once again featuring an established actor such as Antonio Banderas. The advertisement shows us a fun story starring the Spanish actor and his daughter, Stella Banderas.
“Knows your day. Drives your way” is the title of the Mercedes-Benz advert made by the agency Team X. The campaign shows us the benefits of the new E-Class sedan, which has a customization that adapts to the habits of its driver.
The piece shows us how Stella Banderas lends her car to her father so that he does not bother her while he is moving house. When going for a ride in the Mercedes E-Class, Antonio Banderas begins an adventure thanks to the recommendations of the car’s multimedia system, which knows all of Stella Banderas‘ routines. A coffee, a manicure or going to a nightclub are some of the situations that the actor experiences when driving his daughter’s car. All to the rhythm of the famous song “Dady Cool” by Boney M.
According to Bettina Fetzer, Director of Communications and Marketing at Mercedes-Benz: “Antonio and Stella Banderas are the perfect family duo for our new campaign. Their close father-daughter relationship perfectly reflects the characteristics of the new Mercedes-Benz E-Class, whose ultimate goal is to unite the brands through 100% intuitive technology.”
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