Orange’s Christmas advert features a grandfather, a granddaughter, and a unicorn filter.
Despite the inconvenience caused by the pandemic, the Christmas holidays remain a very special time. Although this year we have to do them in a small committee, the important thing is to be with our loved ones with good sense and common sense.
The Christmas adverts of the big brands reflect this. There are those that adapt to the current situation such as the Amazon Christmas advert, there is a fabled strip like the Coca-Cola Christmas advert or those that appreciate the effort of health personnel such as the Intermarché advert.
Orange’s Christmas advert introduces us to an endearing grandfather, his granddaughter and a peculiar unicorn filter as the central axis of the story.
“Unicorn Grandad” is the Orange spot made by the Publicis Conseil agency in France and directed by Vincent Lobelle. In it we see the relationship between a granddaughter and her grandfather when they give him a smartphone to keep in touch.
After a few classes on phone operation, they start talking from a distance. At a specific moment, the granddaughter sends her a photo with a unicorn filter that makes her very funny. To try to correspond to the gesture, try to do the same but without knowing that the smartphone does it automatically. So she builds an entire set and puts on makeup to replicate the filter and send it to her granddaughter.
Watch | YouTube
